Protecting Your Cosmetics Empire: Exploring IP Protections and Anti-Counterfeiting Strategies, Hosted by American Conference Institute

Many businesses don't realize the severity of the counterfeiting, until it's too late, and they have already suffered the consequences of counterfeit products bearing their brand name. The panelists will present an insightful dialogue on what IP strategies you can implement to protect your brand and company from the get-go and minimize counterfeit products. Panelists will cover the following topics:

• Analyzing the role of enforcement agencies in preventing counterfeiting and infringing activities;
• Safeguarding your brand, products, and revenue through the various technologies and tools used to detect and combat counterfeit products; 
• Exploring counterfeiting trends and implementing anti-counterfeiting strategies; and 
• Examining trademark protections and case law developments.