• Share
  • Email
  • Print

We believe that a deep appreciation for our clients’ concerns, challenges and business objectives is the foundation for successful business development.  To that end, we have created a substantive and sophisticated brand and positioning platform that aligns our interests with those of our clients. 

This global brand communicates our unified commitment to providing the highest level of client service and quality legal counsel in all our offices, and is strengthened by continuous and active measures to support, enhance and bolster the valued relationships K&L Gates maintains with clients.  In 2013, K&L Gates was recognized among the top 20 law firm brands in the world, according to the 2013 Global Elite Brand Index published by legal market research company Acritas. The index ranks global law firms most favored by counsel and most considered for multi-jurisdictional deals and litigation. The firm was also named in 2014 for a third consecutive year among the top 20 law firm brands in the United States according to Acritas’ U.S. Law Firm Brand Index.  Compiled from hundreds of interviews of general counsel of companies from around the world, the Acritas report ranked law firms on such criteria as which first come to mind and are most favored by counsel, are looked to for high value work, and are most considered for top-level litigation and M&A matters. 

The BTI Consulting Group further reinforced the firm’s commitment to clients by naming K&L Gates one of the top 30 law firms in client service for a second consecutive year in its 2014 Survey of Law Firm Client Service Performance, a study comparing more than 600 leading law firms which serve Global 500, Fortune 1000 and other large clients. The “BTI Client Service 30” recognizes law firms that distinguish themselves as the absolute best for client service. It is based upon unprompted feedback from clients who identify, by name, the firm they view as the best in various client service activities. In addition, K&L Gates was recognized among the top law firm brands in a separate BTI survey, ranking 15th out of nearly 450 firms included in the “BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms.” The report lists K&L Gates as a member of the prestigious “2014 BTI Brand Elite,” 26 firms with a “substantially better brand than all other law firms,” and the firm was specifically noted for exhibiting “an outstanding upward trajectory” in its brand.

We support our lawyers with an array of services aimed at increasing the value we provide our clients. Our firm wide marketing and business development team, led by our Chief Marketing Officer, works with our practices and offices to develop and implement integrated programs and targeted activities, such as client feedback programs and internal client service teams that help ensure the retention of existing clients and enable the steady growth of new business. The firm has employed innovative measures in the past such as periodic market research surveys of senior in-house counsel, and we constantly look for ways to provide useful and valuable resources to clients and prospective clients. Marketing The Law Firm, an affiliated publication to The American Lawyer, formally recognized our firm’s distinct marketing efforts by listing K&L Gates as the top-ranked law firm in its 2010 MLF 50, an annual ranking of leading law firms for marketing and business development. Furthermore, the most recent ranking in 2012 with K&L Gates at #2 marked the fifth consecutive year that the firm was ranked among the top five law firms and the eighth consecutive year that K&L Gates was included among the top 20 law firms.

Our marketing team collaborates with our recruitment professionals to enhance our outreach to law students and lateral associate and partner candidates, with our Pro Bono Committee to facilitate continued growth of the firm’s efforts in that area, and with our Diversity Committee to assure outreach to a diverse professional population. We also recognize that, as is the case with substantive legal skills, lawyers benefit from education and training in client development, and we offer opportunities for our lawyers to develop and enhance their skills in this vital area.  One notable result is the outstanding Client Development and Relationship Management curriculum for our partners and associates across the firm.