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Cecil C. Leong

Regional Director for Trade Consulting, Asia Pacific
Fax +65.6507.8111
Mr. Leong is a regional director for trade consulting in the antitrust, competition, and trade regulation practice group. He is recognized in the area of customs advisory in Asia. In Singapore, he has advised more than half of the automotive import and distribution industry for more than two decades on matters pertaining to customs valuation, classification, post-entry audits, transfer pricing methodologies, wholesale/distribution/dealer contracts and advocacy with Singapore Customs. He was involved in several high profile matters with Singapore Customs, including one resulting in a landmark decision made by the Attorney-General’s Chambers in favour of the client.

In China, Mr. Leong has been involved in several significant customs valuation cases in Shanghai, Guangzhou, Huangpu, Waigaoqiao FTZ, Pudong Airport and several other jurisdictions. He has also represented clients on their trade and customs matters in India, Indonesia, Hong Kong, Malaysia, the Philippines, South Korea, Taiwan, Thailand and Turkey.

In addition, Mr. Leong works with clients to identify, refine and implement their investment and operational set ups (product, transaction, document and financial flows, transfer pricing strategies, regulatory requirements, etc.), and analyzed opportunities and risks presented by free trade agreements. He also reviewed government policies and programs for consistency with WTO rules, as well as assisted in the formulation of WTO compliant incentive schemes.

Professional Background

Prior to joining the firm, Mr. Leong served as chief executive officer of a global law firm where he advised clients on WTO/FTA compliance and opportunities, customs compliance, audits, classification, valuation, transfer pricing, duty drawback, country of origin, free trade agreements and other preferential tariff schemes, as well as export control and anti-illicit trade.


  • Ranked in Band 1 for International Trade/WTO: Consultants in the 2019 edition of Chambers and Partners.

Professional/Civic Activities

  • ASEAN-Japan Business Meeting (AJBM), Singapore Committee, Chairperson
  • United Nations ESCAP Business Advisory Council, 2018