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Social Media

Our Social Media Law practice includes lawyers from practice groups and regions across our global network, and serves prominent clients in diverse industries around the world.

In all aspects of legal practice, K&L Gates can be found squarely at the forefront of emerging markets. Our Social Media Law team is no exception. Drawing from a robust and talented group of lawyers from a variety of legal disciplines, K&L Gates has assembled a powerful team equipped to address all issues where social media and the law intersect, including in local, national, and cross-border transactions and disputes.

At the heart of our Social Media Law practice is a keen awareness of the role that social media plays in today’s business development and success. The practice is specifically designed to assist clients in maximizing social media to achieve business goals. At the same time, we provide our clients with critical guidance to ensure their social media uses conform with existing legal precedent, as well as regulations governing the fields of intellectual property, advertising and marketing, employer-employee relations, importing and exporting, corporate governance, and more. We also work closely with clients to craft effective litigation prevention strategies surrounding social media use, and draw upon our world-class litigation talent to vigorously protect business, proprietary, and personal interests if and when the need arises.

What We Do
Over the past several years, we have fielded an increasing number of inquiries regarding the application of current law to social media use, with a particular focus on social media’s impact on business creation, development, regulation, and marketing. Those inquiries have spanned our practice areas, implicating intellectual property, advertising, trade disparagement and defamation, discovery, privacy, employment law, securities law, and more.

As a direct response to this emerging legal market, we have woven together our vast resources to form a distinct Social Media Law practice. Through this team, we can serve a diverse range of client needs.

Areas of Practice

NameTitleOfficeContact
Special Counsel
P +61.2.9513.2508
Lawyer
P +61.3.9640.4264
Partner
P +44.(0)20.7360.8207
Partner
P +1.949.623.3526
Senior Associate
P +44.(0)20.7360.8143
Partner
P +49.(0)30.220.029.415
Partner
P +1.617.261.3115
Senior Associate
P +44.(0)20.7360.8256
Partner
P +61.3.9640.4248
Partner
P +1.202.778.9288
Partner
P +1.305.539.3315
Partner
P +1.412.355.6785
Associate
P +1.312.807.4346
Practice Area Leader - Intellectual Property
P +61.3.9640.4375
Partner
P +1.206.370.8111
Associate
P +1.704.331.7445
Partner
P +1.415.882.8006
Partner
P +1.310.552.5079
Partner
P +1.312.807.4350
Associate
P +1.206.370.7819
Partner
P +1.202.778.9421
Partner
P +1.617.261.3166
Partner
P +1.206.370.7809
Associate
P +1.617.951.9240
Partner
P +1.312.807.4373
Associate
P +1.312.807.4329
Partner
P +1.312.807.4419
Partner
P +1.617.951.9123
Partner
P +1.412.355.8688
Partner and Director of Learning & Professional Development
P +1.312.781.6028
Partner
P +44.(0)20.7360.8123
Associate
P +1.206.370.6588
Partner
P +1.305.539.3328
Partner
P +1.919.743.7351
Partner
P +1.202.778.9305
Associate
P +1.212.536.4850
Partner
P +1.412.355.6766
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Advised consumer product client regarding the intersection of defamation, First Amendment, and anti-SLAPP issues in the context of video product reviews on YouTube.
Advised fund client on the use of a Twitter account by an investment adviser and issues arising from retweets by third parties and the application of testimonial rules.
Defended a social media marketing company in copyright settlement negotiations and litigation in Hawaii over its alleged use of a photographer’s photos on social media accounts.
Worked with a social media marketing company and its client, a retailer, to respond to a cease and desist letter, determine negotiation strategy and arguments, file answer to complaint and offer of judgment.
Represented online advertising network in action involving quality of advertising services over the Internet, including on social media sites.
Counsel clients and, when necessary, litigate regarding insurance coverage issues under the “Personal and Advertising Injury” coverage of general liability policies. Our experience includes advising clients and litigating coverage issues relating to unfair competition claims; disparagement of products and services; and numerous IP claims that are tied to traditional forms of advertising as well as advertising over the Internet.
On behalf of a global charitable fundraising group, issued several takedown notices to Facebook to remove posts containing photographs, trademarks, and other intellectual property of our client, as well as offensive content.
Providing parent company of affiliate marketing network and advertising network with an evaluation and comprehensive review of the networks’ compliance programs. Also representing the company in negotiations with inquiries from state attorneys general and the Federal Trade Commission concerning enforcement of and compliance with Assurance of Discontinuance and Voluntary Compliance (AVC) and unfair, deceptive, or abusive acts or practices (UDAAP).
Representing a now-defunct online affiliate network in an investigation by a state attorney general, and defending the network and its parent company, a global financial-services corporation, in an unfair, deceptive, or abusive acts or practices (UDAAP) lawsuit filed by the Federal Trade Commission and the state of Connecticut in Connecticut district court. The lawsuit accused the network of encouraging the use of “fake news” sites to promote allegedly deceptive weight-loss claims by online marketers. Assisted the affiliate marketing network with responding to a third-party subpoena for electronic records in unrelated matter in bankruptcy court.
Providing advice on Australian competition and consumer protection laws on marketing and pricing practices of competing online travel websites, and the law’s obligations in relation to online reviews and testimonials on travel comparison websites and social media forums and sites.