Jeff Berardi is the Chief Marketing Officer for the global law firm K&L Gates. As CMO, Jeff leads global marketing and business development efforts for the firm's more than 40 offices located throughout the United States, Europe, Asia, South America, and the Middle East. Within this role, he maintains primary responsibility for the various function areas in the department, including strategic planning, regional and practice-based business development, PR and media relations, creative direction, and digital marketing communications.
Jeff was recognized as the 2011 international Marketing Professional of the Year during an awards ceremony honoring excellence in legal marketing. The Hubbard One “Excellence in Legal Marketing” Awards annually celebrate the most innovative marketing professionals, with entrants judged on such criteria as innovation, effectiveness, creativity, leadership, proven results, and marketing excellence. The awards were presented during the Hildebrandt Institute’s 18th Annual Marketing Partner Forum.
In 2012, K&L Gates was included among the top 20 law firm brands in the United States, according to the U.S. Law Firm Brand IndexReport published by leading market research company Acritas. Marketing the Law Firm, an ALM publication, has also publicly recognized the efforts of the K&L Gates marketing department, with the firm earning a first-place ranking in the 2010 “MLF 50,” an annual listing of the top law firms for marketing and business development. K&L Gates has been listed among the top 20 law firms for marketing since the survey’s inception seven years ago, and the most recent MLF 50 ranking in 2011 marks the fourth consecutive year that the firm has landed in the top 5.
A regular speaker at industry conferences, Jeff currently serves as a member of the global editorial advisory board for Managing Partner Magazine, and he has contributed chapters in the “Inside The Minds” series Driving Business Results with Your Marketing Strategy and Client Development Strategies for Law Firms published by Thomson Reuters. In addition, Jeff was one of only five law firm “innovators” featured in Law Firm Inc. magazine’s cover story “Innovators of 2008.”