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Jeffrey J. Berardi
Chief Marketing Officer
Promoting the Practice: Mastering the Art of Marketing a Law Firm
12 February 2015
Measurement in Law Firm Marketing
LMA Strategies Magazine
From Lemons to Lemonade: Lessons From the Great Recession
On top again!
Countdown to Launch
Managing Partner Magazine
K&L Gates Partners with Nonprofit City Year to Promote Literacy and Support America’s Future Lawyers
18 January 2017
K&L Gates Ranked Among Top Law Firms for Client Service for Fifth Straight Year
29 November 2016
K&L Gates Again Recognized Among Top 20 Global Law Firm Brands
K&L Gates LLP has been ranked among the top 20 best-known global law firm brands in Acritas’ 2016 Global Elite Brand Index.
26 September 2016
How to Market a Legal Practice
30 September 2016
M.B.A., University of Rochester, 2002, (
Eric C. Vance Fellowship; Simon Coach Leader; Kauffman Entrepreneur Intern
B.A., Boston College, 1997
As Chief Marketing Officer for K&L Gates, Jeff Berardi leads a global team of marketing and business development professionals who collectively support the firm’s nearly 50 offices located on five continents. Jeff’s primary responsibilities include strategic planning, regional and practice-based business development, PR and media relations, creative direction, and digital marketing communications.
K&L Gates was recently recognized among the top law firm brands, ranking 10th among firms with the highest brand equity in Acritas’ 2016 US Law Firm Brand Index and 11th out of 650 firms included in the 2016 “BTI Brand Elite.” This was the firm’s fifth consecutive year in the US Law Firm Brand Index and its third consecutive year on the BTI Brand Elite, a prestigious list of top firms noted as having a “substantially better brand than all other law firms.” Additionally, K&L Gates has been recognized among the top 20 law firm brands in the world, according to the 2016 Acritas Global Elite Brand Index. This exclusive ranking lists global law firms most favored by in-house legal counsel and most considered for multi-jurisdictional deals and litigation. The newsletter
Marketing the Law Firm
, an ALM publication, has publicly recognized the efforts of the K&L Gates marketing department, with the firm earning a first-place ranking in the 2010 “
,” an annual listing of the top law firms for marketing and business development. K&L Gates was ranked #2 in the 2012 “
,” the final year of the survey, marking the fifth consecutive year that K&L Gates was ranked among the top five law firms and the eighth consecutive year that K&L Gates was included among the top 20 law firms.
Jeff was personally recognized as the 2011 international Marketing Professional of the Year during the “Excellence in Legal Marketing” Awards, presented during the Hildebrandt Institute’s 18th Annual Marketing Partner Forum. This award celebrates the most innovative marketing professionals, with entrants judged on such criteria as innovation, effectiveness, creativity, leadership, proven results, and marketing excellence. A regular speaker at industry conferences, Jeff currently serves as a Seven Generations Board Member for the international nonprofit organization City Year and as a member of the Thomson Reuters Marketing Leadership Council, and he has previously served as a member of the Global Editorial Advisory board for Managing Partner Magazine and as a Governing Body member of the CMO Collective (NY Chapter). He has written for or been quoted in numerous publications and he has contributed chapters in the “Inside The Minds” series published by Thomson Reuters. In addition, Jeff was one of only five law firm “innovators” featured in
Law Firm Inc
. magazine’s cover story “Innovators of 2008.”
Co-presenter, “The Use of Data,”
Harvard Law School Innovation Leadership Colloquium
, Cambridge, MA, October 14, 2016
Co-presenter, "Assessing Your Human Capital - Org Design, Talent and Compensation,"
Gro Pro 20/20 Summit
, New York City, June 14, 2016
Presenter, “Business Development = Client Experience,”
Accelerate 2016 Business Development Summit
, Raleigh, NC, March 15, 2016
Co-Presenter, “Right Brain + Left Brain: Combining Communications and Analytics in a Pricing Strategy Rollout,”
P3 Practice Innovation Conference
, Chicago, IL, June 9, 2015
Panelist, “Executive Insights: Learning from the Leaders in Marketing & Business Development,”
New England chapters of the Society for Marketing Professional Services (SMPS), the Legal Marketing Association (LMA), and the Association of Proposal Management Professionals (APMP)
, Boston, MA, May 13, 2015
Panelist, “Organizing for Success: The Evolution of Marketing and Business Development Teams,”
2014 Professional Services Leadership Growth Forum (Gro Pro)
, Washington, DC, April 25, 2014
Moderator, “The New ‘Digital’ CMO,”
2013 Leadership in Digital Marketing
, Boston, MA, December 5, 2013
Panelist, "Best Practices in Business Development Training,"
, December 4, 2013
Panelist, “Building an Effective Marketing and Business Development Department,”
Legal Marketing Association Regional Conference
, Boston, MA, November 2, 2012
Co-Presenter, "Effective Business Development for New Partners,"
New Jersey Law Journal's New Partner Forum
, June 6, 2012
Panelist, “Successful Cross-Border Marketing and Business Development,”
Legal Marketing Association Annual Conference
, Dallas, TX, March 14, 2012
Panelist, “Building, Managing, and Reinvigorating Outstanding Brands,”
2011 CMO Leadership Forum
, Boston, MA, November 17, 2011
Guest Lecturer, Law Firm Marketing Course, Fordham Law School, April 20, 2011
Co-Presenter, "Emerging Law Firm Trends, Insights into Corporate Legal Departments and the Outlook for Legal Marketing,"
Legal Marketing Association Annual Conference
, Orlando, FL, April 5, 2011
Panelist, "Lateral Partner and Practice Management Integration,"
Zeughauser Group CMO Leadership Roundtable
, New Orleans, LA, February 3, 2011
Panelist, "Knowledge Management's Role in Enhancing Client Relationships and Effectiveness of Client Teams,"
, November 10, 2010
Panelist, "Competing for and Winning Work from Corporate Counsel: Making the Most of RFP and Presentation Opportunities,"
ABA Section of Labor and Employment Law Conference
, Chicago, IL, November 4, 2010
Panelist, "Building a Culture of Growth in a Slow Growth Market,"
Creative Growth Group Event
, Boston, MA, November 11, 2009
Co-Presenter, "Increasing Your RFP Win Ratio,"
The American Lawyer's Law Firm Chief Marketing Officers Forum
, Chicago, IL, September 16, 2009
Panelist, "Thinking Outside-The-Box Seminar,"
Simon Graduate School of Business, Rochester
, NY, April 3, 2009
Panelist, "How to Track Law Firm Business Development Efforts,"
2008 Legal Marketing Association Regional Conference
, Boston, MA, November 21, 2008
Presenter, "How to Be an Effective Agent of Change,"
Strategic Marketing in the Modern Law Firm
, Chicago, IL, September 25, 2008
Co-Presenter, "An Insider's Guide to Proving Value to Firm Management,"
2007 Legal Marketing Association Regional Conference
, Boston, MA, November 16, 2007
Co-Presenter, “Firm Management Meeting: Planned Merger Discussion,”
International Professional Legal Management Week (PLMW) Webinar
, September 27, 2007
Co-Presenter, “Protecting and Enhancing Your Firm’s Reputation: Managing Pre- and Post-Expansion PR,”
Law Firm Strategic Growth Summit
, Philadelphia, PA, April 23, 2007
Panelist, “Finding Your Way in the Land of Laws,”
March LMA - New England Program
, Boston, MA, March 15, 2007
Co-Presenter, “Diversity as a Differentiator: What is the Role of Marketing in Promoting Diversity,”
Strategic Marketing for the Modern Law Firm
, Chicago, IL, September 13, 2006
Roundtable Moderator, Client Service Programs,
Legal Marketing Association - New England Chapter Networking Program
, Boston, MA, February 7, 2006
Panel Moderator, “Selling the Practice Group: Moving the Bar to the Next Level,”
2005 Legal Marketing Association - New England Chapter Regional Conference
, Boston, MA, November 18, 2005
Roundtable Moderator, Marketing Field Discussion,
University of Rochester Alumni Event
, Boston, MA, November 17, 2004
Jeff is featured on the University of Rochester Simon School of Business’ website. To read his Simon alumni profile, please
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