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Jeffrey J. Berardi

Chief Marketing Officer
Fax +1.617.261.3175

As Chief Marketing Officer for K&L Gates, Jeff Berardi leads a global team of marketing, business development and client-facing sales professionals who collectively support the firm’s nearly 50 offices located on five continents. His primary responsibilities include client development, strategic planning, regional and practice-based business development, PR/media relations, creative direction, and digital marketing communications. Since joining the firm in 2004, Mr. Berardi has been involved in numerous initiatives to strengthen and grow key relationships with existing as well as potential clients.

K&L Gates has been recognized as one of the top law firm brands, ranking in recent years among the top 20 global brands in the Acritas Global Elite Brand Index and among the top 10 brands in the Acritas US Law Firm Brand Index. The firm has also been ranked 11th out of 650 firms included in the “BTI Brand Elite," a prestigious list of top firms noted as having a “substantially better brand than all other law firms.” The newsletter Marketing the Law Firm, an ALM publication, has publicly recognized the efforts of the K&L Gates marketing department, with the firm earning a first-place ranking in the “MLF 50,” an annual listing of the top law firms for marketing and business development. K&L Gates was ranked #2 in the 2012 “MLF 50,” the final year of the survey, marking the fifth consecutive year that K&L Gates was ranked among the top five law firms and the eighth consecutive year that K&L Gates was included among the top 20 law firms.

Mr. Berardi was personally recognized as the 2011 international Marketing Professional of the Year during the “Excellence in Legal Marketing” Awards, presented during the Hildebrandt Institute’s 18th Annual Marketing Partner Forum. This award celebrates the most innovative marketing professionals, with entrants judged on such criteria as innovation, effectiveness, creativity, leadership, proven results, and marketing excellence. A regular speaker at industry conferences, Mr. Berardi currently serves as a Seven Generations Board Member for the international nonprofit organization City Year and as a member of the Thomson Reuters Marketing Leadership Council, and he has previously served as a member of the Global Editorial Advisory board for Managing Partner Magazine and as a Governing Body member of the CMO Collective (NY Chapter). He has written for or been quoted in numerous publications and he has contributed chapters in the “Inside The Minds” series published by Thomson Reuters. In addition, Mr. Berardi was one of only five law firm “innovators” featured in Law Firm Inc. magazine’s cover story “Innovators of 2008.”

Speaking Engagements

  • Panelist, “Through The Looking Glass — Perspectives From the Marketing Chiefs,” Legal Marketing Association Annual Meeting, New Orleans, April 9, 2018
  • Panelist, “Beyond the Rainmaker: Strategies for Strengthening Client Relations,” Legal Marketing Forum, Legalweek Conference, New York City, January 31, 3018
  • Co-Presenter, “Innovation Lab Workshop,” Business of Law Forum, Legalweek Conference, New York City, January 30, 2018
  • Presenter, “The Past, Present, and Future of Professional Services Marketing,” Simon Marketing Association, University of Rochester, January 24, 2018
  • Presenter, “Moving from Marketing to Sales - Leading Your Firm Through the Transition,” LMA Northeast Conference, Philadelphia, November 10, 2017
  • Co-Presenter, “The CMOs Role in Succession Management,” LMA Special Interest Group CMO Webinar, July 12, 2017
  • Co-Presenter, “CMOs of Today and Tomorrow: Acting as a Change Agent,” Accelerate 2017 Business Development Summit, Raleigh, NC, June 27, 2017
  • Market Leaders Podcast Interview, “The Importance of Listening and Courage in Law Firm Business Development,” Ackert Advisory, May 2017
  • Panelist, “From Mad Men to Math Men - Why the Rise of Digital Makes Data the New Imperative,” Legal Marketing Association Annual Conference, Las Vegas, NV, March 28, 2017
  • Co-presenter, “The Use of Data,” Harvard Law School Innovation Leadership Colloquium, Cambridge, MA, October 14, 2016
  • Co-presenter, "Assessing Your Human Capital - Org Design, Talent and Compensation," Gro Pro 20/20 Summit, New York City, June 14, 2016
  • Presenter, “Business Development = Client Experience,” Accelerate 2016 Business Development Summit, Raleigh, NC, March 15, 2016
  • Co-Presenter, “Right Brain + Left Brain: Combining Communications and Analytics in a Pricing Strategy Rollout,” P3 Practice Innovation Conference, Chicago, IL, June 9, 2015
  • Panelist, “Executive Insights: Learning from the Leaders in Marketing & Business Development,” New England chapters of the Society for Marketing Professional Services (SMPS), the Legal Marketing Association (LMA), and the Association of Proposal Management Professionals (APMP), Boston, MA, May 13, 2015
  • Panelist, “Organizing for Success: The Evolution of Marketing and Business Development Teams,” 2014 Professional Services Leadership Growth Forum (Gro Pro), Washington, DC, April 25, 2014
  • Moderator, “The New ‘Digital’ CMO,” 2013 Leadership in Digital Marketing, Boston, MA, December 5, 2013
  • Panelist, "Best Practices in Business Development Training," NALP webinar, December 4, 2013
  • Panelist, “Building an Effective Marketing and Business Development Department,” Legal Marketing Association Regional Conference, Boston, MA, November 2, 2012
  • Co-Presenter, "Effective Business Development for New Partners," New Jersey Law Journal's New Partner Forum, June 6, 2012
  • Panelist, “Successful Cross-Border Marketing and Business Development,” Legal Marketing Association Annual Conference, Dallas, TX, March 14, 2012
  • Panelist, “Building, Managing, and Reinvigorating Outstanding Brands,” 2011 CMO Leadership Forum, Boston, MA, November 17, 2011
  • Guest Lecturer, Law Firm Marketing Course, Fordham Law School, April 20, 2011
  • Co-Presenter, "Emerging Law Firm Trends, Insights into Corporate Legal Departments and the Outlook for Legal Marketing," Legal Marketing Association Annual Conference, Orlando, FL, April 5, 2011
  • Panelist, "Lateral Partner and Practice Management Integration," Zeughauser Group CMO Leadership Roundtable, New Orleans, LA, February 3, 2011
  • Panelist, "Knowledge Management's Role in Enhancing Client Relationships and Effectiveness of Client Teams," LexisNexis webinar, November 10, 2010
  • Panelist, "Competing for and Winning Work from Corporate Counsel: Making the Most of RFP and Presentation Opportunities," ABA Section of Labor and Employment Law Conference, Chicago, IL, November 4, 2010
  • Panelist, "Building a Culture of Growth in a Slow Growth Market," Creative Growth Group Event, Boston, MA, November 11, 2009
  • Co-Presenter, "Increasing Your RFP Win Ratio," The American Lawyer's Law Firm Chief Marketing Officers Forum, Chicago, IL, September 16, 2009
  • Panelist, "Thinking Outside-The-Box Seminar," Simon Graduate School of Business, Rochester, NY, April 3, 2009
  • Panelist, "How to Track Law Firm Business Development Efforts," 2008 Legal Marketing Association Regional Conference, Boston, MA, November 21, 2008
  • Presenter, "How to Be an Effective Agent of Change," Strategic Marketing in the Modern Law Firm, Chicago, IL, September 25, 2008
  • Co-Presenter, "An Insider's Guide to Proving Value to Firm Management," 2007 Legal Marketing Association Regional Conference, Boston, MA, November 16, 2007
  • Co-Presenter, “Firm Management Meeting: Planned Merger Discussion,” International Professional Legal Management Week (PLMW) Webinar, September 27, 2007
  • Co-Presenter, “Protecting and Enhancing Your Firm’s Reputation: Managing Pre- and Post-Expansion PR,” Law Firm Strategic Growth Summit, Philadelphia, PA, April 23, 2007
  • Panelist, “Finding Your Way in the Land of Laws,” March LMA - New England Program, Boston, MA, March 15, 2007
  • Co-Presenter, “Diversity as a Differentiator: What is the Role of Marketing in Promoting Diversity,” Strategic Marketing for the Modern Law Firm, Chicago, IL, September 13, 2006
  • Roundtable Moderator, Client Service Programs, Legal Marketing Association - New England Chapter Networking Program, Boston, MA, February 7, 2006
  • Panel Moderator, “Selling the Practice Group: Moving the Bar to the Next Level,” 2005 Legal Marketing Association - New England Chapter Regional Conference, Boston, MA, November 18, 2005
  • Roundtable Moderator, Marketing Field Discussion, University of Rochester Alumni Event, Boston, MA, November 17, 2004

Additional Information

Mr. Berardi is featured on the University of Rochester Simon School of Business’ website. To read his Simon alumni profile, please click here.