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Jocelyn M. Belloni

Fax +1.415.882.8220
Jocelyn Belloni is an associate in the firm’s San Francisco office. Her practice focuses on trademark counseling, including the management of global trademark portfolios and enforcement programs. She is experienced in all aspects of trademark law, including trademark clearance, prosecution, licensing, and enforcement, as well as domain names, keyword advertising, and social media. Her experience extends to protecting and licensing celebrity rights of publicity, as well as registering and enforcing copyrights. Ms. Belloni represents clients in federal court, the U.S. Patent and Trademark Office, the Trademark Trial and Appeal Board, and Uniform Domain Name Dispute Resolution proceedings. She has successfully negotiated dozens of complex settlements in trademark and copyright infringement matters. Ms. Belloni represents clients in a wide variety of industries, including consumer products, food and beverage, entertainment, fashion, financial, medical, education, and technology.

Professional Background

Prior to joining K&L Gates, Ms. Belloni was an associate with a Northern California law firm.


  • Selected as “Rising Star” by Northern California Super Lawyers
  • Recipient of Wiley Manuel Award for Pro Bono Service (May 2009)

Professional/Civic Activities

  • International Trademark Association (INTA) Enforcement Committee Member (2014–2015)
  • Pro Bono Attorney, Volunteer Legal Services Corporation (December 2007–present)
  • Projects Committee Member, Rebuilding Together Oakland (April 2008–April 2009)

Speaking Engagements

  • “What You Don’t Know May Hurt You: Brand Protection Strategy,” K&L Gates Presentation, January 30, 2014
  • “IP BYTES: Hot Topics in Trademark Law” Bar Association of San Francisco Presentation, January 30th, 2014
  • “What’s Your Brand? Trademark Protection for Emerging Companies” OCTANe Presentation, November 12, 2013
  • "Trademark Enforcement Strategies," International Trademark Association Roundtable, February 28, 2013
  • "Business Strategy and Legal Structure," Entrepreneur Extravaganza, September 19, 2012
  • "Trademark Law and Practice Updates Around the World," International Trademark Association Roundtable, June 21, 2012
  • GMYL LP (Francis Ford Coppola Industries) v. Ernesto Coppola and Coppola Foods Limited (N.D. Cal.) — On behalf of Francis Ford Coppola Industries (FFC Industries), filed a lawsuit against Coppola Foods Limited, a London-based food company, for trademark infringement in connection with its intent to sell a line of COPPOLA-branded Italian food products in the United States. Successfully obtained a nationwide permanent injunction barring the defendant from selling any COPPOLA branded products in the United States.
  • Tri-Union Seafoods, LLC dba Chicken of the Sea Int'l v. Mr. Tuna, Inc. (S.D. Cal.) — Represented Tri-Union International in trademark infringement litigation involving its famous CHICKEN OF THE SEA brand against New York-based seafood company, Mr. Tuna, for breach of contract, trademark infringement, trademark dilution, and unfair competition, among other claims. The case resulted in a $9.8 million judgment in favor of the client.
  • State of Florida v. T-Mobile USA (TTAB) — Represented T-Mobile in its defense of a trademark cancellation proceeding filed by the State of Florida’s Department of Management Services seeking to cancel T-Mobile’s U.S. SUNCOM trademark registrations. The case was settled favorably for the client.
  • Francis Ford Coppola (N.D. Cal.) — Represented the trust of film director Francis Ford Coppola in an infringement lawsuit against a Novato, Calif.  restaurant that is using a nearly identical name as Coppola’s A TAVOLA trademark. The case was settled favorably for the client.
  • National Council of Young Men’s Christian Associations of the United States of America v. Historic YMCA Inc. and Thomas Nestor (M.D. Fla.) — Represented National Council of Young Men’s Christian Associations of the United States of America in trademark infringement litigation involving its famous YMCA trademark. The case resulted in a consent judgment in favor of the client enjoining the infringement.