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Jocelyn M. Belloni
Associate
San Francisco
+1.415.882.8039
Fax
+1.415.882.8220
V-card
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Publications
Trademark Office Denies Louboutin’s Request to Broaden Trade Dress in Red Sole Shoes
Intellectual Property Alert
Alerts/Updates
January 30, 2013
Louboutin’s Red Sole Shoe Mark: Trademark Protection for Single Colors in the Fashion Industry
Intellectual Property Alert
Alerts/Updates
September 7, 2012
Hollywood vs. Silicon Valley: The U.S. Stop Online Piracy Act
Intellectual Property Alert
Alerts/Updates
December 6, 2011
Primary Practice
IP Litigation
Secondary Practices
Emerging Payment Systems
IP Procurement and Portfolio Management
Education
J.D., University of California, Berkeley School of Law (Boalt Hall), 2007
B.A., University of California, Berkeley, 2004
Admissions
Bar of California
United States Court of Appeals for the Ninth Circuit
United States District Court for the Northern District of California
United States District Court for the Southern District of California
Jocelyn Belloni is an associate in the firm’s San Francisco office. Her practice focuses on trademark counseling as well as developing and maintaining international trademark portfolios. She regularly assists clients with trademark enforcement, brand protection, and trade dress protection, in addition to unfair competition and false advertising issues. She has a special emphasis in Internet law including domain name acquisition and trademark use in cyberspace. Her experience extends to protecting and licensing celebrity rights of publicity, as well as registering and enforcing copyrights. In addition, she negotiates and drafts trademark and copyright licenses. Ms. Belloni represents clients before the U.S. Patent and Trademark Office, the Trademark Trial and Appeal Board, and in federal court. She has successfully negotiated dozens of complex settlements in trademark and copyright infringement matters.
Professional Background
Prior to joining K&L Gates, Ms. Belloni was an associate with a bay area law firm.
Achievements
Recipient of Wiley Manuel Award for Pro Bono Service (May 2009)
Professional/Civic Activities
Pro Bono Attorney, Volunteer Legal Services Corporation (December 2007- present)
Projects Committee Member, Rebuilding Together Oakland (April 2008 – April 2009)
Speaking Engagements
"Trademark Enforcement Strategies,"
International Trademark Association Roundtable
, February 28, 2013
"Business Strategy and Legal Structure,"
Entrepreneur Extravaganza
, September 19, 2012
"Trademark Law and Practice Updates Around the World,"
International Trademark Association Roundtable
, June 21, 2012
Tri-Union Seafoods, LLC v. Mr. Tuna Inc.
(N.D. Cal. 2012) Represented Tri-Union Seafoods, LLC dba Chicken of the Sea in trademark infringement and breach of contract action; $9.8 million judgment rendered in favor of client