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Australia Intellectual Property Alert

How Do I Go Global? Key Considerations for an International Export Strategy

11 August 2014
Presenters: Lisa Egan

In an increasingly global market, many brands are considering how they can benefit from selling globally, but just how do you go global? Lisa Egan, Partner at K&L Gates, talks us through the key considerations for brands before launching overseas, including brand protection.

+ Listen to the interview

+ Read the full transcript