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New Fashion Brand? Key Considerations Before Launch

21 August 2014

Before launching a new fashion label there are a number of decisions for brands to make. When should designers launch into the manufacturing and promotion of products? Do the key considerations differ if you are launching a label with a friend? What should you look for when sourcing manufacturers and retailers? Lisa Egan, Partner at K&L Gates, shares her tips on the most important considerations to ensure long term success.

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