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Serena Totino

Fax +44.(0)20.7648.9001
Serena Totino is an associate in the firm’s London office, where she is a member of the IP Procurement and Portfolio Management practice group. Ms. Totino manages the trademark and design portfolio of international companies, advising clients on infringements, invalidation actions and international filing strategies. In addition, she has experience in negotiating and drafting IP related agreements and has worked on a range of copyright and domain name matters.

Professional Background

Prior to joining the firm, Ms. Totino worked at the London office of an American firm. Before that she trained in Italy, Denmark and the US gaining experience in litigation, corporate and IP departments.

  • Advising on trade mark, design and copyright infringement for fashion companies
  • Draft cease and design letters
  • Trade mark and design filings, oppositions and invalidation actions
  • Negotiating and drafting copyright and trade mark assignment agreements
  • Acting in trade mark, copyright and design infringement proceedings for clients in the fashion industry in relation to copies of original designs, fabric patterns and counterfeit goods;
  • Advising numerous international fashion and retail companies and luxury brands, including houses of a global luxury group and numerous fashion and accessories labels on brand and design protection, enforcement, litigation, licensing, worldwide management of its IP rights and strategy.