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Susan E. Hollander

Fax +1.415.882.8220
Fax +1.650.798.6701

Susan Hollander has more than 25 years of experience in intellectual property litigation and counseling. Her litigation experience includes trademark, copyright, unfair competition, trade dress and false advertising cases. She is particularly known for helping clients prevent the genericism and dilution of famous brands. She has been responsible for precedent setting trademark decisions and jury verdicts.

Ms. Hollander has extensive experience practicing before the Patent and Trademark Office and the Trademark Trial and Appeal Board, as well as district and appellate courts throughout the United States. She manages the international trademark portfolios for clients across a broad range of diverse industries and also develops comprehensive enforcement efforts in protecting and policing intellectual property rights. She also has extensive experience overseeing trademark surveys, and has negotiated numerous settlement and license agreements.

Ms. Hollander has performed these services for a wide variety of companies, including those involved in technology, Internet, retail, consumer products and manufacturing, as well as renowned artists, food, wine, and apparel companies, state and local agencies, financial institutions, health care organizations and entertainment companies.

Ms. Hollander is a member of the Board of Trustees for Pitzer College. She is also on the Advisory Board for Sonoma State University’s Center for Ethics, Law, and Society.


  • Top Women Lawyers in California, Daily Journal
  • Top 100 Intellectual Property Litigators in California, Daily Journal
  • Top Women Litigators in California, Daily Journal
  • Top 250 Women in IP, Managing Intellectual Property - IP Stars
  • Northern California for Intellectual Property Litigation, Super Lawyer

Professional/Civic Activities

  • California Bar Association
  • American Bar Association
  • International Trademark Association

Speaking Engagements

Ms. Hollander has lectured extensively on trademark developments and trade dress issues. In 2007, she was an adjunct professor at the University of San Francisco School of Law, where she taught copyright law.

Additional Information

  • Ph.D. Candidate, Stanford University, 1984, Stanford University Scholarship
  • GMYL LP (Francis Ford Coppola Industries) v. Ernesto Coppola and Coppola Foods Limited (N.D. Cal.) — On behalf of Francis Ford Coppola Industries (FFC Industries), filed a lawsuit against Coppola Foods Limited, a London-based food company, for trademark infringement in connection with its intent to sell a line of Coppola-branded Italian food products in the United States. Successfully obtained a nationwide permanent injunction barring the defendant from selling any Coppola branded products in the United States.
  • Francis Ford Coppola Industries (TTAB) — Representing FFC Industries against Peter Coppola, a New York-based hair stylist and salon owner, in a trademark opposition proceeding at the Trademark Trial and Appeal Board to prevent registration of the COPPOLA mark for hair care products.
  • Tri-Union Seafoods, LLC dba Chicken of the Sea Int'l v. Mr. Tuna, Inc. (S.D. Cal.) — Represented Tri-Union International in trademark infringement litigation involving its famous Chicken of the Sea brand against New York-based seafood company, Mr. Tuna, for breach of contract, trademark infringement, trademark dilution, and unfair competition, among other claims. The case resulted in a $9.8 million judgment in favor of the client.
  • Louisiana-Pacific Corporation v. James Hardie Building Products, Inc. (N.D. Cal.) — Represented James Hardie Building Products in a trademark infringement and tortious interference dispute, brought by Louisiana-Pacific. The court dismissed with prejudice Louisiana-Pacific’s claims for tortious interference, and dismissed the infringement claims.
  • Acer Incorporated et al v. Apple Inc. (TTAB) — Represented Taiwan-based smartphone manufacturer HTC Corp. (along with Acer, Samsung, Dell and Nokia) in challenging Apple’s attempts to obtain trademark registrations for some of its iPhone and iPad designs. The high profile case implicated key trademark issues in functionality, descriptiveness, and genericism involving product configurations.
  • ChaCha Search Inc. v. HTC America Inc. and HTC Corporation (S.D. Ind.) — Represented HTC in its defense of trademark litigation brought by ChaCha Search. The company claimed that it owns the trademark for “ChaCha” in Europe and the United States. The case was settled to favorably for the client.
  • HTC Corporation et al v. Samsung Electronics (W.D. Wash.) — Represented HTC in a trademark infringement case against Samsung for their line of mobile devices under the HTC INSPIRE trademark registration. HTC filed suit to assert that its HTC INSPIRE trademark was not confusingly similar to Samsung’s INSPIRATION trademark. The case was settled favorably for the client.
  • State of Florida v. T-Mobile USA (TTAB) — Represented T-Mobile in its defense of a trademark cancellation proceeding filed by the State of Florida’s Department of Management Services seeking to cancel T-Mobile’s U.S. SUNCOM trademark registrations. The case was settled favorably for the client.
  • AFLAC (N.D. Cal.) — Represented AFLAC in a copyright infringement action brought by an artist claiming infringement of the duck design being used in the client’s “You Don’t Know Quack” ad campaign. The case was settled favorably for the client.
  • Francis Ford Coppola (N.D. Cal.) — Represented the trust of film director Francis Ford Coppola in an infringement lawsuit against a Novato, Calif.  restaurant that is using a nearly identical name as Coppola’s A Tavola trademark. The case was settled favorably for the client.
  • Scotts v. Lebanon Seaboard (S.D. Ohio) — Represented Miracle Gro in trademark and trade dress infringement action. Defended against genericism counterclaim and obtained decision precluding introduction of “unclean hands” evidence.
  • Scotts v. Pennington Seed (S.D. Ohio) — Represented Miracle Gro in trademark and trade dress infringement action. Defended against genericism counterclaim. The case was settled favorably for the client.
  • Scotts v. Terracycle (D.N.J.) — Represented Miracle Gro in trademark and false advertising suit. The case was settled with press release being issued.
  • Kevin Spacey v. Jeff Burgar (C.D. Cal.) — Successfully represented Kevin Spacey in cyberpiracy action against foreign Internet website operator.
  • Kevin Spacey v. Alberta Hot Rods and Kevin Spacey v. John Zuccarini (National Arbitration Forum) — Successfully represented Kevin Spacey in two domain name disputes over “kevinspacey.com” and “kevinspacy.com” (respectively) under ICANN’s Uniform Domain Name Dispute Resolution Policy (UDRP). The cases were settled by the UDRP panel, ordering that the domain names be transferred to the client.
  • Chicken of the Sea International v. Mermaid Seafoods (D. Conn.) — Successfully represented Chicken of the Sea International in bench trial against Mermaid Seafoods in a motion infringement of the Chicken of the Sea mermaid design. The case was settled favorably for the client.
  • Newhall Land and Farming Co. v. Easton Investments (C.D. Cal.) — Represented the City of Valencia in jury trial and subsequent Ninth Circuit appeal against developers wanting to use the VALENCIA name. We won a $2.3 million trademark infringement jury verdict.