Susan Hollander has more than 25 years of experience in intellectual property litigation and counseling. Her litigation experience includes trademark, copyright, unfair competition, trade dress and false advertising cases. She is particularly known for helping clients prevent the genericism and dilution of famous brands. She has been responsible for precedent setting trademark decisions and jury verdicts.
Ms. Hollander has extensive experience practicing before the Patent and Trademark Office and the Trademark Trial and Appeal Board, as well as district and appellate courts throughout the United States. She manages the international trademark portfolios for clients across a broad range of diverse industries and also develops comprehensive enforcement efforts in protecting and policing intellectual property rights. She also has extensive experience overseeing trademark surveys, and has negotiated numerous settlement and license agreements.
Ms. Hollander has performed these services for a wide variety of companies, including those involved in technology, Internet, retail, consumer products and manufacturing, as well as renowned artists, food, wine, and apparel companies, state and local agencies, financial institutions, health care organizations and entertainment companies.
Ms. Hollander is a member of the Board of Trustee for Pitzer College. She is also on the Advisory Board for Sonoma State University’s Center for Ethics, Law, and Society.