HR Perspective (Australia): The Role of HR in PR

As we have witnessed over recent months, the media is reporting on the inner workings of businesses who are responding to employment issues with intensity and focus. For HR and workplace practitioners responding to the core issue, it diversifies and magnifies the stakeholder matrix.

To help scope and comprehend the role of HR when internal issues spin into the PR cycle, Clare Gleghorn, CEO of Bastion Reputation Management, part of the Bastion Collective Australia's largest independent communications network, joins us to

• the importance of employee engagement in managing reputation risk
• the media cycle and the impact on teams and culture
• the role of leadership in a crisis
• how a global pandemic and hybrid work has sharpened the focus on HR and communications.

The conversation covers community perception and the need to align response with company values, the importance of employee engagement when managing risks particularly in the COVID-19 pandemic and what the pandemic has taught leaders about leadership in a protracted crisis.