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Julia B. Jacobson

Fax +1.617.261.3175
Julia Jacobson is a partner in the Boston office of K&L Gates LLP. Ms. Jacobson’s practice focuses on privacy and data protection and marketing, advertising and promotions. She has significant experience counseling clients in the consumer products goods, ecommerce and technology industries.

Ms. Jacobson regularly counsels clients on an array of data privacy, security, transfer and acquisition matters. She regularly assists clients with the design and development of privacy-sensitive policies for collection and use of personal data, incident response, information governance and vendor management across the globe. Ms. Jacobson’s particular expertise is on helping businesses manage and monetize their data, and data privacy issues associated with business sales, combinations and acquisitions. Most recently, Ms. Jacobson has advised clients on compliance with the General Data Protection Regulation and ePrivacy Directive and preparations for compliance for New York Department of Financial Services Cybersecurity Regulations and California Consumer Privacy Act.

Ms. Jacobson advises clients in traditional marketing and advertising campaigns, as well as internet, mobile, social media, telemarketing (state and federal), text message and email marketing and promotions. She drafts and negotiates co-branding, sponsorship, commercial coventure and other agreements associated with the advertising, marketing and promotion of products and services.

Ms. Jacobson has significant experience with the legal and business issues related to trademark and brand licensing. Her licensing experience also includes technology licensing, including drafting and negotiating joint development, SaaS, end-user, enterprise, hosting, mobile application and other technology-centric agreements.

Ms. Jacobson is a Fellow of Information Privacy of the International Association of Privacy Professionals (IAPP).


  • Fellow of Information Privacy of the International Association of Privacy Professionals (IAPP)
  • Certified Information Privacy Professional/United States (CIPP/US)
  • Certified Information Privacy Manager (CIPM)

Speaking Engagements

  • Presenter, “What the In-House Lawyer Needs to Know About the California Consumer Privacy Act,” Boston Bar Association, Boston, MA (April 24, 2019)
  • Presenter, “FinTech in the Commonwealth: Regulatory and Privacy Considerations,” Boston Bar Association, Boston, MA (March 21, 2019)
  • Speaker, 2018 Consumer Financial Services Symposium, Washington, D.C. (December 3, 2018)
  • Panelist, “International Privacy Regulations,” HITRUST 2018 Annual Conference, Dallas, Texas (September 11, 2018)
  • “Practical Guide To GDPR Breach Notification And Security Requirements,” RSA Conference, San Francisco, California (April 16, 2018)
  • “Is Your Incident Response Plan Ready?,” IAPP Web Conference (March 15, 2018)
  • “Privacy Laws Are Coming! Is it Time to Panic?,” Pittsburgh CIO Executive Summit (November 28, 2017)
  • “WP29’s New GDPR Data Breach Notification Guidance,” International Association of Privacy Professionals Webinar (November 16, 2017)
  • “Drafting Website and Mobile App Terms of Use and Privacy Policies,” Strafford Webinar (October 25, 2017)
  • “GDPR - The Countdown Continues,” K&L Gates and ACC Webinar (September 21, 2017)
  • “How Hedge Funds can Maximize Big Data by Minimizing Legal Risk,” Alternative Investment Management Association (July 12, 2017)
  • "Privacy Risk Summit 2017," TRUSTe, San Francisco, CA (June 6, 2017)
  • “Social Media Cyber Risks: A Practical Look at Five Case Studies,” LexisNexis Webinar (May 16, 2017)
  • “The Challenges Of Big Data And Regulatory Compliance,” K(NO)W Identity Conference 2017, Washington D.C. (May 15, 2017)
  • "International Incident Response: Challenges, Surprises and Forecasts," IAPP Global Privacy Summit 2017 (April 20, 2017)
  • “How to Simplify Compliance with Data Breach Laws,” IAPP Webinar (March 30, 2017)
  • “Sweepstakes and Promotions in Social Media,” The Knowledge Group Webinar (August 2, 2016)
  • “Tips and Traps: Navigating Data Privacy and Security in Healthcare and Life Sciences Transactions,” ABA Webinar (June 29, 2016)
  • “Cross-Device Tracking: New Opportunities, New Data Privacy Concerns for Marketers,” The Knowledge Group Webinar (June 20, 2016)
  • “Website Privacy Policies,” ALl-ABA Live Webinar (August 6, 2015)
  • “Social Media Promotions,” Brand Activation Association/Association of National Advertisers (ANA) Live Webinar (July 28, 2015)
  • “Updating Your Online Privacy Policy,” Lorman Live Webinar (March 25, 2015)
  • “U.S. Privacy and Data Protection: 2014 Year In Review,” International Association of Privacy Professionals (LAPP) KnowledgeNet, Boston, MA (January 8, 2015)
  • “New and Unexpected: Developments in Mobile Marketing — Mobile Tracking, Apps and Mobile Payments,” 36th Annual Law Conference of Brand Activation Association, Chicago, IL (November 6, 2014)
  • “Executing a Sweepstakes, Contest or Game,” Brand Activation Association/Association of National Advertisers (ANA) Live Webinar (June 25, 2014)
  • “Track Me, Track Me Not: Complying with California's Do Not Track Disclosure Requirements,” Lorman Live Webinar (February 25, 2014)
  • “U.S. Privacy and Data Protection: 2013 Year In Review,” International Association of Privacy Professionals (IAPP) KnowledgeNet, Boston, MA (January 28, 2014)
  • “Drafting Rules for Digital Promotions,” 35th Annual Law Conference of Brand Activation Association, Chicago, IL (November 20, 2013)
  • “Social Media Platforms: Your Content, Their Content?,” SPLICE 2013 Licensors Summit, Las Vegas, NV (June 17, 2013)
  • Panelist, “Mobile Marketing & Privacy: If You Collect It, Protect It,” MITX Mobile Marketing Summit, Boston, MA (May, 2013)
  • “Navigating Privacy Landmines When Launching a Mobile App,” Boston Bar Association, Boston, MA (December 2012)
  • “Developing Best Practices for Sweepstakes and Promotions Rules Drafting,” American Conference Institute’s Digital Promotions & Social Media Summit, New York, NY (September 2012)

Additional Information

  • “Drafting Privacy Policies for Websites, Apps, and Other Digital Services,” Bloomberg BNA Privacy & Data Security Practice Portfolio Series (January 2015)
  • Contributor, Promotion and Marketing Law Book, 8th Edition, Brand Activation Association (January 2015)
  • Co-author, “Data Calling: Mobile Apps, the Explosion of Consumer-Generated Health Information and the Future of FTC Oversight,” Bloomberg BNA Health Law Reporter (August 21, 2014)
  • “California’s Online Eraser Law: Right to Erase,” E-Commerce Law & Policy (December 2013)
  • Co-author, “Protecting Children Online: New Compliance Obligations for Digital Marketing to Children,” Boston Bar Journal (July 18, 2013)
  • Co-author, “Data Security Requirements under Massachusetts Law,” Investment Advisor Association Newsletter (February 2013)