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Our Commitment to Diversity

REPRESENTATIVE EXPERIENCE

Arthur Artinian

Advising General Mills on numerous international transactions, including the $765m sale of the global rights to the iconic GREEN GIANT brand and related cross-border licensing, structuring and brand management issues.
Advising Coty on its $600m partnership with Kylie Jenner, and other celebrity talent deals for Coty’s consumer, luxury and professional beauty businesses, including endorsement and licensing deals with Kim Kardashian, Lili Reinhart, Katy Perry and Vera Wang, and complex global branding, collaboration and licensing projects for the Burberry, Prada, Miu Miu, Bottega Veneta, Calvin Klein, Hugo Boss, Marc Jacobs, Lancaster and Davidoff brands.
Advising Coty on its partnership with Marv Films for the “Kingsman” film franchise, and related international IP clearance, licensing, marketing and enforcement issues
Advising Nike, Inc. on trade mark, design, trade dress, copyright, passing off, unfair competition, and customs enforcement matters in the EU and UK, including acting for the NIKE, CONVERSE and JORDAN business units in litigation and enforcement at the UK Intellectual Property Enterprise Court, the UK High Court, EUIPO Boards of Appeal, EU General Court and Court of Justice.

Representing Nike, Inc. on all design matters in the UK, including advising on design strategy for the NIKE, CONVERSE and JORDAN business units, and managing the design portfolio and enforcement programs for the company - one of the largest of its kind.

Representing GUCCI in global trade mark, design, copyright, passing off, unfair competition and enforcement matters, and advising on a range of clearance, licensing, marketing and collaboration projects, including numerous high profile partnerships and collaborations with celebrities, musicians, artists, designers, film makers, chefs, influencers, museums, and digital partners.
Advising the architect firms of Renzo Piano, Frank Gehry and Zaha Hadid on global IP strategy, IP structuring and licensing projects.
Advising Sanrio Global on their highly publicised collaboration with the Spice Girls for the "Little Miss" franchise
Advising Thomas Pink on the worldwide management of its IP rights, including licensing, brand and design protection, portfolio management, enforcement and commercial projects

Advising a leading American fashion brand on a multi-year, multi-million dollar sponsorship of the U.S. Olympic Team and the 2021-2028 Olympic Games in Tokyo, Paris and Los Angeles

Advising on the establishment of IP, technology and data protection laws for the Qatar Free Zone and Qatar Media City, including advising on and drafting complex policies and regulations governing creation, registration, use, exploitation and disputes in the State of Qatar.

Advising a leading luxury hotel group on product launches and branding strategy, including the global launch of diversified health and wellbeing products.

Advising numerous international fashion and retail companies and luxury brands, including houses of a global luxury group and numerous British, Italian, French, Spanish, American and Australian fashion and accessories labels, on brand and design protection, enforcement, litigation, licensing and IP strategy.
Advising Renzo Piano Building Workshop on its IP licensing and protection programs for various international projects including the Whitney Museum of American Art, the Shard, the Academy Museum of Motion Pictures Museum, Centre Pompidou, Centro Botìn, the Paris Courthouse and the Pathé Paris Cineplex.
Advising a leading global software company on its international piracy and licence compliance enforcement programs, including enforcement and litigation in the UK, EU, Middle East, Asia and South America
Advising on social media and influencer marketing issues for a range of clients, including drafting and negotitating influencer, brand ambassador and endorsement agreements and advising on regulatory, policy and IP issues on platforms such as Instagram, SnapChat and TikTok.
Advising Mölnlycke Healthcare on global IP, commercial, licensing, marketing and advisory projects, including clearance of new products and disputes with competitors
Advising Yoplait on global IP licensing and structuring transactions in Europe, Asia, Australia, Middle East and South America
Advising Belkin International on global brand protection, portfolio management, anti-counterfeiting, enforcement and compliance projects.
Advising TripAdvisor on its UK and EU IP strategy, brand protection matters and disputes
Advising Le Creuset on international IP strategy, brand protection matters and disputes
Advising leading restaurant group Cipriani on IP strategy and disputes
Advising Luxottica on its UK trade mark and design matters, including enforcement and opposition matters relating to the iconic RAY BAN, OAKLEY, AVIATOR and PERSOL eyewear brands.
Advising Suntory Beverage Group on product launches, IP clearance and strategy in the UK and EU
Advising Continental Automotive Group on product launches, IP clearance and strategy in the UK and EU
Advising Tateossian on the worldwide management of its IP rights, including licensing, brand and design protection and enforcement
Advising a leading global entertainment company on the establishment and roll-out of its first online store and e-commerce operation across the US, EU, Asia and Australia
Advising the world’s leading e-commerce company on product and service launches in the UK and EU, including consumer, e-commerce, data privacy and compliance matters
Advising a global publishing house on licensing matters, including drafting and negotiating complex licence, distribution and agency agreements in the UK, EU and Australia
Advising celebrity chef Bobby Chin on licensing and endorsement projects in the EU, Middle East and Asia
Advising leading art brokers and galleries on copyright issues in connection with various international exhibitions and programs, and disputes relating to provenance and authenticity issues
Advising numerous clients in the food and beverage, automotive, aviation, consumer electronics, media and construction industries on their UK and EU IP matters, including managing their UK trade mark and design portfolios, and implementing brand and design protection and enforcement programs.
Advising a multinational professional services company on the development and implementation of a global data privacy compliance program, including compliance and diligence issues in over 30 countries in preparation for the GDPR.
Advising a leading electronics company on anti-piracy and enforcement issues in the UK and EU, including with respect to administrative actions, customs seizures and civil litigation.
Advising on complex rights and IP licensing issues in connection with the development of numerous entertainment attractions, venues and theme parks in the Middle East
Advising the London Organising Committee of the Olympic and Paralympic Games and the International Olympic Committee on IP, sponsorship, licensing, ambush marketing, anti-counterfeiting, advertising, merchandising, data privacy and new media issues for the London 2012 Olympic and Paralympic Games
Advising a leading sportswear manufacturer on ambush marketing and sponsorship strategy in connection with the Olympic Games
Acting for a significant sponsor in one of the largest ever international football sponsorship deals
Acting in multi-jurisdictional trade mark, copyright and design litigation in the consumer electronics, computer entertainment, luxury goods and energy industries
Advising one of the world's largest rail operators on IP licensing and R&D arrangements in Russia, the CIS and Baltic states
Acting in copyright and design infringement proceedings for clients in the fashion industry in relation to copies of original designs, fabric patterns and counterfeit goods
Advising on tax-driven IP structuring and licensing transactions in the US, Europe and Asia
Advising on business-critical global trade mark co-existence and settlement arrangements
Advising a range of clients in the consumer, retail, leisure, food, tourism, fashion, energy and financial services sectors on brand protection and enforcement issues, including oppositions, invalidity and cancellation actions, anti-counterfeiting strategies and litigation
Advising on emerging issues relating to the regulation of trade mark use through plain packaging, the intersection of IP and antitrust law, and related regulatory issues
Advising on digital, social media and data issues, including with respect to the enforcement of IP rights on social media sites, notice and take down procedures, development of apps and mobile technologies, and digital risk management
Advising on a range of regional and international pre-publication and clearance matters and compliance with advertising regulation and consumer protection law
Representing leading consumer brands in anti-counterfeiting and customs enforcement matters, and trade mark, copyright, design and related proceedings before the UK High Court, Intellectual Property Enterprise Court, UKIPO, EUIPO Boards of Appeal, EU General Court, the Court of Justice of the European Union and international courts
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