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Maximise Your Brand's Go-To-Market Strategy

KL Gates Hosted Event
Date: 7 March 2023
Time: 5:00 PM - 9:00 PM CET
Location: Via San Protaso, 5, Milano, 20121

1 June 2023 will mark one year since new vertical distribution laws came into effect in the European Union and the United Kingdom. With these changes come the potential for a more dynamic approach to wholesale pricing, brand resale controls, and the opportunity for brands to re-evaluate their e-commerce and distribution strategies.
A number of senior thought leaders in the consumer brands industry will lead a discussion on lessons learnt and key best practices. Discussion points will include: 

  • Innovating strategies being implemented by consumer brands in Europe around dual pricing and performance pricing to reward value in their networks.
  • Options available to protect and reinvigorate brick and mortar and omnichannel partnerships.
  • Capitalising on more flexible distribution structuring options across the EU.
  • The new scope for stronger marketplace restrictions.
  • Navigating pitfalls and key risk areas as brands start to compete more with their retailer customers.
  • Optimising enforcement of distribution tools.
  • Key divergences in the new UK vertical distribution regime.
  • Impact of the upcoming EU supply chain and due diligence laws on go-to-market structuring and agreements.
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