Georgina Rigg is a senior associate in the firm’s Antitrust, Competition and Trade Regulation and Commercial Contracts practices groups. She advises leading global businesses on complex commercial arrangements, and on a broad range of regulatory issues affecting the development, marketing, sale and distribution of products in the UK and EU. Georgina has developed a significant regulatory practice, and advises on three closely connected areas: product compliance, consumer law and advertising, which includes advising clients on market entry requirements and go-to-market strategies. Alongside her regulatory practice, Georgina also advises on a wide range of commercial agreements, combining broad commercial contracts experience with her knowledge in intellectual property law. Georgina frequently advises the same business across a range of topics all directed towards a common objective: bringing products to market and ensuring their continued presence.
Georgina regularly advises on:
- Product compliance and product safety, including ESG and sustainability regulation, product labelling and product claims, CE and UKCA marking, medical devices, cosmetics, food, supplements, electronic and electrical products, machinery, packaging, digital product passports, chemicals, batteries and waste and recycling obligations.
- Regulatory investigations and enforcement, including product safety incidents, recalls and corrective actions.
- Commercial contracts of all shapes and sizes, from warehousing to stadium events. She has particular experience in IP-rich arrangements, including licensing, collaboration, distribution, supply, services, brand partnership, and talent, ambassador and influencer agreements.
- Advertising and marketing compliance, including claims, comparative advertising, green claims, influencer marketing, social media campaigns, promotional terms, prize draws and giveaways, and regulator complaints.
- Consumer law, including e-commerce strategies, pricing and promotions, website compliance, subscription models, consumer-facing terms and conditions, and recently, CMA consumer law investigations.
Georgina is recognised for providing pragmatic, commercially focused advice at the intersection of regulation and business strategy. Drawing on her extensive in-house secondment experience, she works closely with clients to turn complex UK and EU regulatory requirements into practical solutions.
Georgina was recognised by The Legal 500 United Kingdom 2027 as a Leading Associate for Commercial Contracts, which described her as “noteworthy”, and as a key team member in the firm’s EU and Competition practice. She was previously recognised as a Rising Star in 2024 and as a Leading Associate in 2025–2026 for Commercial Contracts, and was named a Rising Star by Managing IP’s IP STARS in 2026.
Georgina also takes an active role in the firm’s women in the profession, social and pro bono initiatives, including managing the London office’s long-standing partnership with the South West London Law Centre's legal advice clinic.
