Event
Strong Data, Strong Claims: The Role of Study Design in Strategic Marketing and Legal Compliance, Hosted by Microbiome Movement
This event will explore the role of study design in strategic marketing and legal compliance, including:
- Outlining how and science is helping industry deliver more sophisticated selfcare products to the consumer, but the law has not developed apace;
- Discussing the legal limits of microbiome claims, the data that is required to support them and the questions FDA is asking; and
- Exploring how to avoid legal pitfalls and take calculated risks to achieve a goal.
Roundtables: Building an Industry Unified Methodology for Claim Substantiation
- Adjudicating false claims to understand what steps need to be taken to improve the substantiation process
- How can the industry work together to create unified rules for claim substantiation