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Edward B. Baer

Ed Baer is a partner in the firm’s Asset Management and Investment Funds practice. He advises ETF sponsors, investment companies, and their independent directors and trustees across the full lifecycle of ETF development, from product design and regulatory strategy to capital markets, compliance, and governance. Ed brings particular depth in the regulatory and operational mechanics of exchange-traded products, including the ETF Rule, exchange listing requirements, and SEC trading rules, informed by more than a decade as in-house legal counsel at the world’s largest ETF complex. He also advises clients on digital assets, including cryptocurrency fund formation, bitcoin and ether investments, and related custody, trading, and valuation matters.

Prior to joining the firm, Ed served as counsel at a global law firm, where he focused on ETF and digital asset matters. Before entering private practice, he spent more than a decade at the world’s largest asset manager, serving as managing director, senior counsel, and chief legal officer for a U.S. ETF complex with more than $800 billion in assets under management at the time. He also served as outside counsel to the ETF Forum of SIFMA’s Asset Management Group, working with member firms on exchange listing rules, the ETF Rule, and related regulatory issues.

  • The Investment Lawyer (Editorial Board)
  • Panelist, “ETF Share Class Operational Issues,” Institutional Investor Legal Forum Winter Roundtable, New York (5 March 2026)
  • Presenter, “Update ETF Share Class Approval,” Security Trader’s Association ETF Committee Meeting (15 October 2025)
  • Presenter, “ETF Share Class Operational Issues,” Investment Adviser Association’s Global General Counsel Meeting (9 October 2025)
  • Panelist, “Session B: Behind the Music: Practical Considerations for ETF Share Class,” ICI ETF Conference, Nashville, TN (9 September 2025)
  • Moderator, “Unpacking ETF Share Classes: Evolution, Impacts, and the Road Ahead,” SIFMA Operations Conference & Exhibition 2025 (7 May 2025)
  • Presenter, “ETF Share Class Relief Developments,” Security Trader’s Association ETF Committee Meeting (5 May 2025)
  • Presenter, “ETF Share Class Relief Developments,” ICI Reporting Group Meeting (21 April 2025)
  • Presenter, “ETF Share Class Relief Operational Developments,” SIFMA ETF Share Class Operations Task Force Meeting (16 April 2025)
  • Presenter, “ETF Share Class Relief Developments,” ICI Operations Committee Meeting (10 April 2025)
  • Moderator, “From Approval to Impact: The Journey of Crypto ETFs,” CoinAlts Shaping the Future of Digital Assets Conference (16 October 2024)
  • Panelist, “Fund Structures: How to Choose and Differences Between Them, Basics of Mutual Funds and Other Registered Investment Companies 2024,” Practising Law Institute (April 2024)
  • Panelist, “Basics of Mutual Funds and Other Registered Investment Companies 2023,” Practising Law Institute (April 2023)
  • Panelist, “ETF Regulation: The New Normal”, Exchange ETF Conference (February 2023)
  • Moderator, “Crypto Assets: The Future of Capital Markets,” Lavender Law Conference – Finance Law Institute (29 July 2022)
  • Panelist, “Basics of Mutual Funds and Other Registered Investment Companies 2022,” Practising Law Institute (April 2022)
  • Speaker, “The SEC’s Fund-of-Funds Rule: Implementation Considerations” (17 May 2021)
  • Panelist, “The Future is Today: Mutual Fund Conversions: The Better Entry Point?” NYSE ETF Industry Summit (27 April 2021)
  • Panelist, “Basics of Mutual Funds and Other Registered Investment Companies 2021,” Practising Law Institute (21 April 2021)
  • Speaker, “Fund of Funds Rulemaking,” SIFMA AMG/ICI Update (18 December 2020) 
  • Speaker, “Final SEC Fair Valuation Rulemaking,” SIFMA AMG Webinar (16 December 2020)  
  • Speaker, “Final Fund of Funds Rulemaking,” SIFMA AMG Webinar (21 October 2020)
  • Speaker, “ETF Regulation Unpacked,” SIFMA Asset Management Group Operations Member Meeting, New York, NY (13 November 2019)
  • Panelist, “ETF Regulatory Update,” Institutional Investor Legal Forum Fall Roundtable, Washington, DC (24 October 2019)
  • Moderator, “SEC Update: Fund of Funds Rule, ETFs,” Institutional Investor Legal Forum (12 July 2019)
  • Speaker, “Examining the Impact of Regulatory Developments on ETFs and the ETF Capital Markets,” ETF Global Markets Roundtable (21 May 2019)
  • Speaker, “Basics of Mutual Funds and Other Registered Investment Companies 2019: Current Trends and Developments Related to Funds,” PLI Conference (6 May 2019) 
  • Panelist, “So, You Want to Launch an ETF?” Inside ETFs Conference, Hollywood, FL (10 February 2019)
  • Panelist, “Leveling the Playing Field for ETFs: Impact of the SEC’s Proposed Rule,” Institutional Investor Legal Forum Fall Roundtable, Washington, DC (30 October 2018)
  • Panelist, “ETFs: Leveling the Playing Field,” Institutional Investor Legal Forum, Los Angeles, CA (18 July 2018)
  • Speaker, “Basics of Mutual Funds and Other Registered Investment Companies 2018,” Practising Law Institute, New York, NY (14 May 2018)
  • Panelist, “Playing in the Blockchain and Cryptocurrency Sandbox: Impact on Your Business, Valuation, Custody and Operational Demands,” MFA West 2018, Santa Barbara, CA (7 May 2018)
  • Panelist, “How to Launch (& Grow) an ETF in 2018: 3 Approaches to a Common Problem – Unanswered Questions," Inside ETFs Webinar (7 February 2018) 
  • Panelist, "How to Launch (& Grow) an ETF in 2018: 3 Approaches to a Common Problem," Inside ETFs Conference, Hollywood, FL (21 January 2018)
  • Moderator, “ETF Trading in US and EU Markets: Apples and Pears?” 2017 ICI Global Capital Markets Conference, London, UK (5 December 2017)
  • Speaker, “Blockchain and Cryptocurrency Update,” PECFOA Member Meeting on Blockchain/Cryptocurrencies, San Francisco & Palo Alto, CA (November 2017)
  • Panelist, “New ETF Product Approvals and Bringing New ETFs to Market,” 2017 ETF Trading and Market Structure Conference, New York, NY (7 June 2017)
  • Speaker, “Basics of Mutual Funds and Other Registered Investment Companies 2017,” Practising Law Institute, New York, NY (20 April 2017)
  • Panelist: “A Crash Course in Active ETFs: Why They Might Save Your Clients in 2017,” Inside ETFs Conference, Hollywood, FL (25 January 2017)
  • Panelist: “Lay of the Land: Building a Best Practices Roadmap for 2016 and Beyond,” Houlihan Lokey’s Valuation Best Practices for Fund Financial Executives, San Francisco, CA (15 June 2016)
  • Moderator: “What is in Your Bond Fund’s Portfolio? How Changes in the Fixed Income Markets Have Impacted Bond Fund Investments,” University of Maryland Center for Financial Policy/Mutual Fund Directors Forum Conference on Changing Markets: Challenges For Fixed Income Funds Conference, Washington, DC (20 April 2016)
  • Panelist: “Basics of Mutual Funds and Other Registered Investment Companies,” Practising Law Institute, New York, NY (2012-2016)
  • Co-author, “Preparing for ETFs as a Share Class: Part II,” The Investment Lawyer (September 2025)
  • Co-author, “Preparing for ETFs as a Share Class: Part I,” The Investment Lawyer (July 2025)
  • Co-author, “Boards in Holding Pattern as More Consolidation Forecast,” BoardIQ (12 December 2023)
  • Co-author, “Grayscale Win Over SEC May Finally Herald Spot Bitcoin ETPs,” Law360 (23 October 2023)
  • Co-author, “Converting Mutual Funds into ETFs,” The Investment Lawyer (June 2021)
  • Co-author, “Converting Traditional Open-End Funds into ETFs,” The Investment Lawyer (July 2019)
  • Co-author, “SEC Framework for Determining Whether a Digital Asset is a Security: First Analysis,” Lexis Practice Advisor (12 July 2019)
  • Co-author, “What to Know About SEC Fund-of-Funds Proposal,” BoardIQ (26 February 2019)
  • Co-author, “Potential Changes to Fund of Funds Arrangements,” Harvard Law School Forum on Corporate Governance and Financial Regulation (1 February 2019)
  • Author, “INSIGHT: The SEC’s Proposed ETF Rule Creates Fintech Opportunities,” Bloomberg BNA’s Banking Daily (18 September 2018)
  • Author, “Opinion: Three Tips for Directors New to ETF Oversight,” BoardIQ (13 February 2018)
  • Co-author, “SEC Streamlines Actively Managed ETF Listings,” Compliance Reporter (29 August 2016)
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