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COVID-19: Advertising During and Beyond Pandemics - Reopening and Returning to Work: Messaging and Challenges

KL Gates Hosted Event
Date: 14 July 2020

Our panelists discuss advertising and marketing issues surrounding the impact of COVID-19 and brand messaging surrounding reopening and returning to work. They address concerns and offer guidance for how companies can navigate the future and connect with consumers.

Additional topics include:

  • Return to work and how brands are communicating with their consumers
  • Preparedness and Application in Exceptional Times
  • Messaging and Implementation
  • Additional Scrutiny of Claims and Consumer Reaction
  • Insight from consumer surveys
  • Lessons we are learning

  • Susan Kayser, Partner, K&L Gates, D.C. & New York Offices
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