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Catherine Adam

Catherine Adam is a partner and has experience in a range of industries with a particular focus on clients in the retail, fashion and leisure sectors. She advises on B2B and consumer matters for e-commerce retailers, fashion brands and traditional retailers as well as high end restaurant groups. Catherine's retail experience encompasses supply chain issues with a particular focus on third party logistics (warehousing and fulfillment). For her fashion clients who range from global brands to early stage market entrants, Catherine advises on licensing, logistics, talent, distribution, sales and collaboration agreements as well as frequently providing quasi-in house counsel strategic input across a broad range of commercial matters. In the leisure space her focus is on day-to-day advisory as well as commercial joint ventures. Catherine's key strength in advising these clients is her in-depth understanding of their sectors which enables her to provide highly tailored commercial solutions.

As a commercial lawyer Catherine’s focus is on understanding her clients’ business and getting to the heart of what it is they are trying to achieve (short, medium and long term). Once this is clear Catherine works with them on structuring, documenting and negotiating legal relationships making sure their commercial objectives are always at the forefront. Having initially qualified as an asset finance lawyer, Catherine also adds an understanding of financing transactions to her commercial practice. Although English law qualified, Catherine has also worked in Milan, New York and Luxembourg.

Catherine has also been recognised by leading directories, with The Legal 500 United Kingdom 2020 naming Catherine as a Next Generation Partner for commercial contracts.

Clients have also said:

“I have found her legal counsel, guidance and support invaluable and a cut-above the market standard for outside counsel. What sets her apart is her subject matter expertise and interest in the businesses she supports, her problem solving skills and her anticipation for problems yet to come. Catherine can equally provide structure, or operate ‘on-the-fly’, as the situation requires - it is this versatility that makes her invaluable to both our legal and business teams,”

- In-House Corporate Counsel, Global e-commerce platform

“For us as operations professional, Catherine really impresses us in how she understands our business. When we have critical situations with providers and we need to send an answer, Catherine always come-up with the additions that really covers us from all angles by foreseeing use cases and consequences that we would have not imagined ourselves,”

- Head, Global e-commerce platform

Prior to joining the firm, Catherine was a senior associate at a TMT specialist international law firm headquartered in London. In addition, she trained and was an associate at a magic circle law firm for seven years.

  • Recognised by The Legal 500 United Kingdom as a Recommended Lawyer for Commercial contracts and Retail and consumer in London, 2024

  • Recognised by The Legal 500 United Kingdom as a Next Generation Partner for Commercial contracts in London, 2020

  • Certificate in Fashion, Design and Marketing, 2010 from Central Saint Martins
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