
Consumer Beauty and Aesthetics
Evolving as rapidly as the ever-changing concept of beauty, the consumer beauty and aesthetics industry encompasses far more than traditional cosmetics.
The consumer beauty and aesthetics industry has expanded to include nutraceuticals and cosmeceuticals, beauty-focused technology devices and services, and innovative personal care products. The industry players range from nimble, disruptive entrepreneurs to multi-national thought leaders, focusing on innovation, manufacturing, marketing, and delivery in transparent, sustainable, inclusive, and personalized ways.
Our global Consumer Beauty and Aesthetics group has the depth and breadth of interdisciplinary legal experience to meet the growing needs of these companies on a global level, while helping clients explore cross-sector opportunities. Our team has long-standing relationships and a deep understanding of the evolving industry, and brings perspectives from public relations, communications, fashion, media, technology, and retail.
Clients turn to us for our creativity and seamless approach to client service, along with the flexibility of our global platform. We provide key resources, connections, and market context to help clients on their most complex cross-border transactions, regional or national projects, and day-to-day questions. We deliver practical solutions by employing innovation and efficiency to meet new opportunities and challenges facing companies in this sector.
Key Areas of Focus
- Advertising and marketing
- Technology transactions and data privacy
- Digital media
- Pricing protection and antitrust
- Mergers and acquisitions
- General commercial advice
- Intellectual property advice and prosecution
- Licensing transactions
- Regulatory guidance (FDA, FTC, REACH)
- Litigation
- Global employer solutions
Representative Clients
- Beauty brands
- Luxury beauty and personal care companies
- Skin tech
- Sustainable beauty producers, containers, and tech suppliers
- Fragrance houses
- Beauty influencers
Thought Leadership
On 23 April 2025, the European Commission has issued its first ever fines under the Digital Markets Act (DMA): a €500 million fine on Apple for violation of the DMA’s prohibition of anti-steering provisions for app stores, and a €200 million for Meta’s “pay or consent” model that was found to be a violation of the DMA’s requirement of seeking user consent for gatekeepers before combining user data between their different services.
As we find ourselves in the new financial year, a number of the key financial thresholds relating to employees have changed.
On 30 June 2025, both the US Department of Energy and the Federal Energy Regulatory Commission announced revisions to their respective National Environmental Policy Act procedures to speed up the permitting process for energy infrastructure.
This alert describes the persons who would be subject to the changes contained in Code Section 899, the consequences of being subject to this proposed new Code section, and some of the impacts this provision would have on certain cross-border transactions.