Evolving as rapidly as the ever-changing concept of beauty, the consumer beauty and aesthetics industry encompasses far more than traditional cosmetics.
The consumer beauty and aesthetics industry has expanded to include nutraceuticals and cosmeceuticals, beauty-focused technology devices and services, and innovative personal care products. The industry players range from nimble, disruptive entrepreneurs to multi-national thought leaders, focusing on innovation, manufacturing, marketing, and delivery in transparent, sustainable, inclusive, and personalized ways.
Our global Consumer Beauty and Aesthetics group has the depth and breadth of interdisciplinary legal experience to meet the growing needs of these companies on a global level, while helping clients explore cross-sector opportunities. Our team has long-standing relationships and a deep understanding of the evolving industry, and brings perspectives from public relations, communications, fashion, media, technology, and retail.
Clients turn to us for our creativity and seamless approach to client service, along with the flexibility of our global platform. We provide key resources, connections, and market context to help clients on their most complex cross-border transactions, regional or national projects, and day-to-day questions. We deliver practical solutions by employing innovation and efficiency to meet new opportunities and challenges facing companies in this sector.
Key Areas of Focus
Advertising and marketing
Technology transactions and data privacy
Digital media
Pricing protection and antitrust
Mergers and acquisitions
General commercial advice
Intellectual property advice and prosecution
Licensing transactions
Regulatory guidance (FDA, FTC, REACH)
Litigation
Global employer solutions
Representative Clients
Beauty brands
Luxury beauty and personal care companies
Skin tech
Sustainable beauty producers, containers, and tech suppliers
On 25 July 2025, President Donald Trump signed Executive Order 14320, Promoting the Export of the American AI Technology Stack, outlining a national strategy to promote global adoption of US-developed artificial intelligence technologies and assert American leadership in global standards and supply chains.
On 15 August 2025 the IRS released Notice 2025-42 (the Notice), which restricts the methods that developers of wind and solar projects can use to determine whether they have begun construction for purposes of the section 45Y production credit and the section 48E investment credit on and after 2 September 2025.
On 4 July 2025, President Donald Trump signed the Republican budget reconciliation bill, known as the “One Big Beautiful Bill Act”, Pub. L. No. 119-21 into law.
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