Evolving as rapidly as the ever-changing concept of beauty, the consumer beauty and aesthetics industry encompasses far more than traditional cosmetics.
The consumer beauty and aesthetics industry has expanded to include nutraceuticals and cosmeceuticals, beauty-focused technology devices and services, and innovative personal care products. The industry players range from nimble, disruptive entrepreneurs to multi-national thought leaders, focusing on innovation, manufacturing, marketing, and delivery in transparent, sustainable, inclusive, and personalized ways.
Our global Consumer Beauty and Aesthetics group has the depth and breadth of interdisciplinary legal experience to meet the growing needs of these companies on a global level, while helping clients explore cross-sector opportunities. Our team has long-standing relationships and a deep understanding of the evolving industry, and brings perspectives from public relations, communications, fashion, media, technology, and retail.
Clients turn to us for our creativity and seamless approach to client service, along with the flexibility of our global platform. We provide key resources, connections, and market context to help clients on their most complex cross-border transactions, regional or national projects, and day-to-day questions. We deliver practical solutions by employing innovation and efficiency to meet new opportunities and challenges facing companies in this sector.
Key Areas of Focus
Advertising and marketing
Technology transactions and data privacy
Digital media
Pricing protection and antitrust
Mergers and acquisitions
General commercial advice
Intellectual property advice and prosecution
Licensing transactions
Regulatory guidance (FDA, FTC, REACH)
Litigation
Global employer solutions
Representative Clients
Beauty brands
Luxury beauty and personal care companies
Skin tech
Sustainable beauty producers, containers, and tech suppliers
The year 2025 saw significant regulatory activity in the realm of digital assets. The US Congress and financial regulators took steps to create and implement a clear legal framework to facilitate financial transactions using digital assets, and they will continue to do so in 2026.
On the morning of 21 July 2026 at a meeting of the Wall Street Tax Association, officials from the Internal Revenue Service and Department of Treasury joined in a discussion with income tax professionals about various transactions, including transactions involving exchange-traded funds, in which the government has taken an interest because the tax treatment of the transactions seems “too good to be true.”
The Washington state legislature has adjourned for 2026, and key tax changes are in store if Governor Bob Ferguson signs several tax-related bills into law, and if those tax changes then survive expected legal challenges.
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