Ad Tracking Tech in Health Care: The Current Regulatory and Litigation Landscape for HIPAA-Regulated Entities

During this webinar, our lawyers will discuss the intersection of online ad tracking technologies and health care regulation. We will answer questions about the risks of using ad trackers as a HIPAA covered entity and how to minimize these risks when building healthcare websites and mobile apps, as well as the recent regulatory and class-action history in this area.

The discussion will include:

• How websites and mobile apps may impermissibly disclose consumers’ sensitive personal health data to third parties providing ad-tracking technology;
• Address the Office for Civil Rights (OCR), FTC considerations, and recent enforcement and litigation activity; and
• Third-party use and how information is obtained for targeted advertising to track users, including the gathering of information to other websites.