Avril Love is a partner in the Commercial Disputes practice group, focused on defending consumer product and personal care companies in court from consumer and e-commerce litigation related to product efficacy, greenwashing, and other advertising claims; emerging contaminants, microplastics, and other product liability issues; Prop 65; mislabeled ingredients and other product quality concerns; influencer and consumer reviews, subscription models, and other marketing practices; packaging and slack fill; website accessibility; and privacy in the use of adtech. Drawing on industry insight and deep regulatory fluency of FDA, FTC, and state rules, Avril also represents brands before regulatory agencies in advertising, quality, recalls, and import/export matters. Avril’s litigation experience enables her to partner with client teams to reduce exposure through practical, business aligned risk mitigation, including on emerging issues related to extended producer responsibility (EPR) and enforcement of the California Consumer Privacy Act (CCPA). She also has defended clients facing business-to-business disputes involving antitrust, breach of contract, fraud, trade secrets, and other claims.
She acts as both a coach and a line of defense, observing clients' field position to anticipate and identify risks, training internal teams to independently navigate legal and reputational risks in their daily decision-making, and proactively developing regulatory compliance and risk mitigation strategies that position clients to defend lawsuits long before they reach the courtroom.
Prior to joining the firm, Avril served as counsel at a Los Angeles law firm where she focused her practice on multi-district litigation and complex coordinated proceedings with smart risk mitigation strategies. Avril has 20 years of litigation experience and significant skills serving personal care and consumer product companies. She has defended companies in numerous industries facing class actions based on consumer protection statutes, as well as individual personal injury and business disputes.
When the hustle and bustle of her work schedule permits, Avril plays soccer with her husband and friends (defense, of course!), attends her children's various sports events, hikes with her dogs, and feeds scores of friends and family at a very large dining table.
- Southern California Super Lawyers Rising Stars list, 2013
- The Top Women Attorneys in Southern California, 2013
- The Top Women Attorneys in Southern California, 2013
- “A Legal 101,” The EcoWell Product Development E-Summit, February 2026
- “Beauty Industry West: West Coast Regulatory Issues... and coming to your state soon?” New York Society of Cosmetic Chemists Suppliers’ Day, June 2025
- “What’s Going On? Chemical Bans, Packaging Laws, and Litigation Confronting the Cosmetics Industry,” 2025 Cosmetic Industry Insights (K&L Gates LLP), May 2025
- “Key Regulatory Issues Impacting the Beauty Industry: MoCRA, Chemical Bans, Packaging, Litigation and Beyond,” Beauty Industry West, February 2025
- “Extended Producer Responsibility (EPR) Packaging Regulations Roundtable Discussion: Guidance for Brands and Businesses,” Independent Beauty Association, February 2025
- “The Future of Beauty Advertising: Social Advertising, Ad Tech, and Other Marketing Pitfalls,” The EcoWell Future of Beauty E-Summit, December 2024
- “So Fresh and So Green: Navigating the Pitfalls of Environmental and Nutritional Claims,” Fortis Solutions Summit, October 2024
- "'From California with Love' – Innovating in a Complex Regulatory Landscape," NYSCC’s 2024 Suppliers’ Day, 2 May 2024
- “MoCRA, Consumer Data, and the Sustainability Issues Confronting the Cosmetics Industry,” Beauty Industry West, 12 March 2024
- “So You Want To Start A Beauty Brand? Legal Considerations For A Smooth Start,” The EcoWell E-Summit, December 2023
- “The Microbiome Edge: Decoding Microbiome Date for Innovation,” HelloBiome, March 2023
- “MoCRA and Other Regulatory Issues Confronting the Cosmetics Industry,” Beauty Industry West, January 2023
- “Compliance in the Age of Privacy: What Your Marketing, HR, and IT Departments Must Know,” Tucker Ellis In-House Counsel Summit, November 2022
- “The Modern Day Jungle: Increasing Consumer Sophistication Requires a Sophisticated Compliance Approach,” Tucker Ellis In-House Counsel Summit Webinar, November 2021
- “Living at Work: Practical Advice on Data Privacy for Your Business and Your Family,” Panelist, 2020 In-House Counsel Summit Webinar, Tucker Ellis LLP, December 2020
- “Bracing for the New Normal in Data Privacy: GDPR, CCPA, and Other Initiatives Impacting the Business World in 2020 and Beyond,” 2019 In-House Counsel Summit, Tucker Ellis LLP, Cleveland, Ohio, November 2019
- “Piecing Together Data Policies That Make Sense in an Ever-Changing World,” Practical Tips and Tools to Deal with Cybersecurity Challenges, Tucker Ellis LLP, Cleveland, Ohio, July 2016
- “Antitrust: The Art of War,” 2015 In-House Counsel Summit, Tucker Ellis LLP, Cleveland, Ohio, October 2015
- “The Reviews Are In on the Consumer Review Fairness Act,” Tucker Ellis Client Alert (May 2022)
- “Courts Split on the Viability of Claims Challenging ‘Hypoallergenic’ Labeling,” Client Alert (July 2018)
- “Navigating Internet Marketing in the Current Version of the Digital Age,” In-House Defense Quarterly (Defense Research Institute), co-author (Fall 2017)
- “Off-Label Use of the Cartwright Act: Will Cipro Require State Courts to Assess Federal Patent Validity in Pay-for-Delay Cases?“, Competition – The Journal of the Antitrust, UCL and Privacy Section of the State Bar of California, Vol. 24, No. 2 (Fall 2015)
- “Build Relationships to Advance Women in the Law Better,” DRI’s The Voice (August 2014) “Out of Your Jurisdiction: Why FDA Recalls and Courts Do Not Mix,” IADC Drug, Device and Biotechnology Newsletter (August 2011)
- Quoted, “Video Privacy Class Action Wave Slowed by High Dismissal Rate”, Class Action Reporter, 8 January, 2024
- “DC Circ. Piles Onto Standing Split With Data Breach Ruling,” Law360, June 2019
