
Advertising and Marketing
Fortified with a deep understanding of intellectual property and technology transactions, we work with brands at all stages of the advertising lifecycle.
Through our global platform, we help clients substantiate and clear global advertising, marketing, and promotional campaigns—whether traditional print or television, digital content on websites, or social media. Our Advertising and Marketing practice further supports media agencies and media technology providers in crafting and negotiating complex engagements and creating compliance protocols.
We provide our clients with goal-focused counseling. This includes counsel regarding brand selection and protection, brand use guidelines, advertising policies, compliance programs, and advertising campaign strategies. Our experienced advertising and marketing lawyers also provide guidance regarding ad claim review, guiding clients on matters such as product labeling and claim substantiation issues. We help our clients with advertising disputes and challenges, including government enforcement actions, federal and state law claims, and self-regulatory matters. Our lawyers can also handle a broad spectrum of sponsorship, endorsement, and sweepstakes-related legal matters.
We can help clients with a wide variety of advertising and marketing issues, including:
- Competitor false and misleading advertising, including Lanham Act cases, National Advertising Division (NAD) Proceedings, and state unfair competition and deceptive trade practices
- Consumer false advertising and deceptive trade practices
- Food, drug, device, and cosmetic regulation and compliance
- Federal Trade Commission (FTC) advertising regulations and investigations
- Consumer Finance Protection Bureau
- Data usage, privacy, and security
- Advertising agencies
- Telemarketing and Telephone Consumer Protection Act (TCPA)
- Sponsorship and endorsement
Thought Leadership
On 18 July 2025, the Council of the European Union adopted additional measures which have been introduced in its 18th sanctions package in response to the ongoing conflict in Ukraine.
Attorney General Pam Bondi issued a memorandum on 29 July 2025 titled “Guidance for Recipients of Federal Funding Regarding Unlawful Discrimination”.
President Donald J. Trump signed H.R. 1, the One Big Beautiful Bill Act into law on 4 July 2025 in an afternoon signing ceremony at the White House.
On 30 June 2025, Governor Newsom signed Assembly Bill 130 and Senate Bill 131 into law, introducing some of the most significant changes to the California Environmental Quality Act in recent history, with the goal of increasing housing supply and improving housing affordability in California.