Fortified with a deep understanding of intellectual property and technology transactions, we work with brands at all stages of the advertising lifecycle.
Through our global platform, we help clients substantiate and clear global advertising, marketing, and promotional campaigns—whether traditional print or television, digital content on websites, or social media. Our Advertising and Marketing practice further supports media agencies and media technology providers in crafting and negotiating complex engagements and creating compliance protocols.
We provide our clients with goal-focused counseling. This includes counsel regarding brand selection and protection, brand use guidelines, advertising policies, compliance programs, and advertising campaign strategies. Our experienced advertising and marketing lawyers also provide guidance regarding ad claim review, guiding clients on matters such as product labeling and claim substantiation issues. We help our clients with advertising disputes and challenges, including government enforcement actions, federal and state law claims, and self-regulatory matters. Our lawyers can also handle a broad spectrum of sponsorship, endorsement, and sweepstakes-related legal matters.
We can help clients with a wide variety of advertising and marketing issues, including:
Competitor false and misleading advertising, including Lanham Act cases, National Advertising Division (NAD) Proceedings, and state unfair competition and deceptive trade practices
Consumer false advertising and deceptive trade practices
Food, drug, device, and cosmetic regulation and compliance
Federal Trade Commission (FTC) advertising regulations and investigations
Consumer Finance Protection Bureau
Data usage, privacy, and security
Advertising agencies
Telemarketing and Telephone Consumer Protection Act (TCPA)
This edition of The Essentials coincides with the close of California’s 2025 legislative session and summarizes the most significant employment-related bills enacted this year. We have highlighted key provisions of the new laws taking effect in 2026 and one related to the use of artificial intelligence that took effect in October 2025.
Since returning to office in January 2025, President Trump has made broad assertions of executive authority, including the power to fire independent agency heads at will. For almost a century, these officials have been protected by law from such “without cause” removals, enjoying insulation from direct presidential control. That status quo—rooted in the Supreme Court’s 1935 decision in Humphrey’s Executor v. United States—is on the verge of transformation.
The One Big Beautiful Bill Act makes major changes to the Internal Revenue Code’s clean energy tax provisions, particularly to the provisions that were extended, expanded, and established as part of the 2022 Inflation Reduction Act.
Congress created a new framework around payment stablecoins but has done more than regulate a digital asset class—it has quietly set in motion a potential transformation of the regulation of core payment systems.
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