Fortified with a deep understanding of intellectual property and technology transactions, we work with brands at all stages of the advertising lifecycle.
Through our global platform, we help clients substantiate and clear global advertising, marketing, and promotional campaigns— whether traditional print or television, digital content on websites, or social media. Our advertising practice further supports media agencies and media technology providers in crafting and negotiating complex engagements and creating compliance protocols.
We provide our clients with goal-focused counseling. This includes counsel regarding brand selection and protection, brand use guidelines, advertising policies, compliance programs, and advertising campaign strategies. Our experienced advertising and marketing lawyers also provide guidance regarding ad claim review, guiding clients on matters such as product labelling and claim substantiation issues. We help our clients with advertising disputes and challenges, including government enforcement actions, federal and state law claims, and self-regulatory matters. Our lawyers can also handle a broad spectrum of sponsorship, endorsement, and sweepstakes-related legal matters.
We can help clients with a wide variety of advertising and marketing issues, including:
Competitor false and misleading advertising, including Lanham Act cases, National Advertising Division (NAD) Proceedings, and state unfair competition and deceptive trade practices
Consumer false advertising and deceptive trade practices
Food, drug, device, and cosmetic regulation and compliance
Federal Trade Commission (FTC) advertising regulations and investigations
Consumer Finance Protection Bureau
Data usage, privacy, and security
Advertising agencies
Telemarketing and Telephone Consumer Protection Act (TCPA)
Since 1996, E-Verify, a free digital immigration verification service, has existed to help employers ensure that their hired workforce is authorized to work in the United States.
Over the past two weeks, multiple state attorneys general have sent civil investigative demands or subpoenas to asset managers regarding their involvement in the environmental, social, and governance initiatives Climate Action 100+ and Net Zero Asset Managers Initiative.
On 13 March 2023, Governor J.B. Pritzker signed the “Paid Leave for All Workers Act” (the Act), which guarantees that Illinois workers can earn or accrue up to 40 hours of paid leave per year that may be used for any reason.
We welcome your email, but please understand that if you are not already a client of K&L Gates LLP, we cannot represent you until we confirm that doing so would not create a conflict of interest and is otherwise consistent with the policies of our firm. Accordingly, please do not include any confidential information until we verify that the firm is in a position to represent you and our engagement is confirmed in a letter. Prior to that time, there is no assurance that information you send us will be maintained as confidential. Thank you for your consideration.
