
Advertising and Marketing
Fortified with a deep understanding of intellectual property and technology transactions, we work with brands at all stages of the advertising lifecycle.
Through our global platform, we help clients substantiate and clear global advertising, marketing, and promotional campaigns—whether traditional print or television, digital content on websites, or social media. Our Advertising and Marketing practice further supports media agencies and media technology providers in crafting and negotiating complex engagements and creating compliance protocols.
We provide our clients with goal-focused counseling. This includes counsel regarding brand selection and protection, brand use guidelines, advertising policies, compliance programs, and advertising campaign strategies. Our experienced advertising and marketing lawyers also provide guidance regarding ad claim review, guiding clients on matters such as product labeling and claim substantiation issues. We help our clients with advertising disputes and challenges, including government enforcement actions, federal and state law claims, and self-regulatory matters. Our lawyers can also handle a broad spectrum of sponsorship, endorsement, and sweepstakes-related legal matters.
We can help clients with a wide variety of advertising and marketing issues, including:
- Competitor false and misleading advertising, including Lanham Act cases, National Advertising Division (NAD) Proceedings, and state unfair competition and deceptive trade practices
- Consumer false advertising and deceptive trade practices
- Food, drug, device, and cosmetic regulation and compliance
- Federal Trade Commission (FTC) advertising regulations and investigations
- Consumer Finance Protection Bureau
- Data usage, privacy, and security
- Advertising agencies
- Telemarketing and Telephone Consumer Protection Act (TCPA)
- Sponsorship and endorsement
Thought Leadership
On 3 July 2025, the House passed the Senate’s version of H.R. 1, the budget reconciliation bill formerly known as the “One Big Beautiful Bill Act”.
On 30 June 2025, both the US Department of Energy and the Federal Energy Regulatory Commission announced revisions to their respective National Environmental Policy Act procedures to speed up the permitting process for energy infrastructure.
On 23 April 2025, the European Commission has issued its first ever fines under the Digital Markets Act (DMA): a €500 million fine on Apple for violation of the DMA’s prohibition of anti-steering provisions for app stores, and a €200 million for Meta’s “pay or consent” model that was found to be a violation of the DMA’s requirement of seeking user consent for gatekeepers before combining user data between their different services.
In May 2025, Washington Governor Bob Ferguson signed into law several bills that will impact both individual and business taxpayers.