The video game and immersive technology industry is one of the most vibrant and fastest-growing sectors in technology and entertainment. Spanning consoles, PCs, mobile devices, and, increasingly, blockchain and Web3, it offers diverse genres and immersive experiences. As consumer preferences evolve and new technologies emerge, companies in this space face both exciting opportunities and complex legal demands.
With a multidisciplinary team that focuses on the gaming industry, we provide strategic, full-spectrum legal services that help game developers, publishers, and related businesses thrive in a dynamic global market. Gaming clients work with us for our:
Deep industry knowledge.
Our Video Game and Immersive Technology team keeps pace with evolving trends and technologies, including e-sports, virtual reality (VR, augmented reality (AR), and blockchain.
Global reach.
Through our international network, we manage legal challenges across multiple jurisdictions with consistent and integrated advice.
End-to-end solutions.
From intellectual property (IP) protection and licensing to mergers and acquisitions and litigation, we offer a full suite of legal services tailored to the unique needs of gaming companies.
Innovation-driven approach.
We anticipate new industry developments to help you leverage emerging opportunities and stay ahead of regulatory changes.
Our comprehensive suite of services to the video game and immersive technology industry includes:
Intellectual Property and Trademark Management
Intellectual property is the core asset of most gaming businesses—encompassing game design, code, characters, and branding. Protecting and enforcing IP rights worldwide is crucial for sustaining competitive advantage and ensuring revenue streams. Our firm advises on IP protection strategies, from copyright and trademark registrations to patent filings and portfolio management.
Data Privacy, Protection, and Security Compliance
Video game companies handle large volumes of personal data, often involving minors, and must comply with a range of stringent regulations worldwide—such as the Children’s Online Privacy Protection Act (COPPA) in the United States, the European Union General Data Protection Regulation (EU GDPR), the United Kingdom General Data Protection Regulation (UK GDPR), the Chinese Personal Information Protection Law (PIPL), and the California Consumer Privacy Act (CCPA). Noncompliance can lead to heavy fines, reputational harm, and operational disruptions, while security incidents erode player trust and attract regulatory scrutiny. Robust privacy and data security measures are therefore crucial for safeguarding both user confidence and corporate value.
Payments and Licensing
Video game companies must comply with a myriad of regulations, including financial services laws governing in-game payments and licensing. Our team provides guidance on global licensing and compliance frameworks—covering everything from user agreements to specialized regulatory regimes, such as anti-money laundering (AML),.
Litigation and Dispute Resolution
Gaming companies can encounter a range of disputes—from copyright and patent infringement claims to defamation actions and software licensing conflicts. Effective dispute resolution is essential to preserve valuable IP assets and maintain market credibility. Our litigators skillfully represent clients in high-stakes, multijurisdictional cases while minimizing business disruption.
Mergers and Acquisitions
Consolidation and strategic acquisitions are key drivers of growth in the gaming industry. As studios and publishers expand their reach and expertise, M&A transactions can trigger competition law reviews, involve significant intellectual property considerations, and require careful cross-border coordination. Our lawyers help clients optimize deals, navigate due diligence, manage regulatory requirements, and ensure a seamless integration process.
Financing and Investment
Securing capital is critical for game development, marketing, and expansion. Whether you are an indie studio looking for seed funding or a larger enterprise pursuing Series B financing or beyond, well-structured financing deals safeguard creative control and ensure sustainable growth. We help clients negotiate favorable investment terms and protect their long-term interests.
Strategic Advisory
As gaming companies scale globally, they face new regulatory landscapes, partnership opportunities, and emerging technologies like VR/AR, blockchain, and Web3. Our strategic advisory services cover corporate structuring, cross-border transactions, joint ventures, and regulatory roadmaps—ensuring you are positioned for both near-term success and long-term sustainability.
In the first part of 2025, New York joined other states, such as Colorado, Connecticut, New Jersey, and Texas, seeking to regulate artificial intelligence at the state level.
On 2 April 2025, President Trump announced a series of “reciprocal” tariffs on US imports from all countries. The tariffs apply at different rates by country, starting at a baseline of 10% and reaching as high as 50%.
Starting on 30 June 2024, with the application of the first of two introduction phases of the Regulation on Markets in Crypto-assets across all member states of the European Union, the EU has introduced for the first time a harmonized regulatory framework as well as accompanying passporting rights for service providers of the crypto-asset market, affecting both traditional institutions of the financial sector and new players emerging in the crypto-ecosystem.
The Hon. Jim Chalmers MP, Federal Treasurer and the Hon. Clare O'Neil MP, Minister for Housing, Minister for Homelessness issued a joint media release on 16 February 2025 titled "Albanese Government clamping down on foreign purchase of established homes and land banking".
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