Judie Rinearson is a partner and concentrates her practice in emerging payments, including: prepaid, mobile, P2P, and electronic payments; crypto/virtual currencies and blockchain; reward and loyalty programs; cannabis-related payments; and payment basics such as ACH, credit, and debit card compliance. She has more than 25 years of experience in the financial services industry, including 18 years at American Express’s General Counsel’s Office. Her deep experience focuses particularly in the areas of emerging payments and compliance with state and federal consumer protection laws, anti-money laundering laws, state money transmitter licensing laws, and abandoned property laws. She also spent nearly two years in her firm’s London offices, working with authorized e-money institutions and payment institutions, as well as various EU/UK payment laws including PSD2, GDPR, and MLD4/5. Judie currently co-chairs the firm’s global Fintech group and has spearheaded the firm’s blockchain initiative.
Fully experienced in both the “issuing” and “acquiring” side of the payments business, Judie has drafted and negotiated complex agreements with strategic co-branded partners, processors, ATM networks, major retailers and service providers, prepaid card issuers and program managers, international remittance companies, virtual and mobile payment providers, as well as consumer-facing Terms and Conditions and disclosures that usually accompany such products. She has hands-on experience in all legal aspects of launching and managing a range of payment products, from prepaid cards, to Bitcoin exchanges and miners, wire transfer services, ACH, electronic banking, money orders, and credit cards. Her practice includes advising on fraud avoidance and compliance with federal banking and anti-money laundering laws, as well as state money transmitter licensing laws, consumer protection laws and abandoned property laws. On the international level, Judie has supervised the launch of a range of payment and foreign currency products in Europe, Asia, and Latin America; met with international regulators; and spoken on the issue of payment regulation.
Judie has served on the advisory board of the UK’s Emerging Payments Association (EPA), and on the board of the UK’s Prepaid International Forum (PIF), and she continues to be an active contributor in both organizations. She has also served for eight years as regulatory counsel for the Network Branded Prepaid Card Association (NBPCA) (now the Innovative Payments Association) in the US, and as chair of the NBPCA’s Government Relations Working Group, and in that role represented the NBPCA at the Bank Secrecy Act Advisory Group (BSAAG) in Washington, D.C.
She has long been a member of the American Bar Association’s Cyberspace Law Committee, where she has previously chaired the Payment Card Fraud Task Force.
Over the years, Judie has garnered many honors. She was named one of American Banker’s inaugural “Most Influential in Fintech" in 2023. In 2015, she was named one of the Top 10 Payment Lawyers, by Paybefore Magazine and in the same year was voted as one of the most Influential Women in Payments at the same publication. In March 2008, she was honored with an Industry Achievement Award from the 2008 Prepaid Card Expo for her contributions as a pioneer in the prepaid card industry and her particular influence in the regulation of prepaid cards.
She has also given numerous presentations about emerging payments and global payment regulations at Money 2020 and Money 2020 Europe. She has spoken at meetings held by the Federal Reserve Banks of Philadelphia and Chicago, the Conference of State Bank Supervisors (CSBS), the Electronic Funds Transfer Association, Forum Europe, NACHA, and at annual meetings of the Money Transmitter Regulators Association, American Bar Association, and the National Association of Unclaimed Property Administrators. In 2017 and 2018, among other things, Judie presented at the Prepaid International Forum in London regarding US payment laws; moderated a panel at Money2020 regarding block chain use cases; addressed the Association of Corporate Counsel New Jersey regarding regulation of cryptocurrencies; moderated a panel on the future of money at Money2020 Europe; and participated in a panel regarding Regulatory Sandboxes at the Eighth Annual Public Policy Institute on Financial Services at George Mason University. She also testified at the January 2014 Virtual Currency Hearings before Superintendent Lawsky and the New York State Department of Financial Services regarding regulation of virtual and crypto currencies.
She has also given numerous presentations about payment regulations at meetings held by the Federal Reserve Banks of Philadelphia and Chicago, the Conference of State Bank Supervisors (CSBS), the Electronic Funds Transfer Association, Forum Europe, NACHA, and at annual meetings of the Money Transmitter Regulators Association, American Bar Association, and the National Association of Unclaimed Property Administrators. In 2015 and 2016, along with other accomplishments, Judie presented at the Prepaid International Forum in London regarding US payment laws; moderated a panel at Money2020 regarding state money transmitter licensing issues; and trained bank examiners regarding prepaid cards and emerging payments including crypto-currencies such as Bitcoin, Etherium, and Ripple. She also testified at the January 2014 Virtual Currency Hearings before the New York State Department of Financial Services regarding regulation of virtual and crypto currencies.
Prior to joining the firm, Judie was a partner in the London and New York offices of an international law firm. Judie was group counsel for the American Express Global Travelers Cheque and Prepaid Services Group for more than 10 years. Under her legal guidance, American Express launched a range of prepaid cards and products, including phone cards, gift cards, mall cards, and expense management cards. Her experience also encompasses smart cards, “virtual” and radio frequency ID (RFID) products as well as an extensive range of reward, loyalty, and incentive products.
- Recognized by Chambers FinTech, USA - Nationwide
- FinTech Legal: Payments & Lending, 2023-2025
- FinTech Legal, 2022
- Recognized by The Legal 500 United States as a Recommended Lawyer for Fintech, 2023-2024
- Recognized by Lexology Index Fintech and Blockchain, 2025
- Named one of American Banker’s inaugural “Most Influential in Fintech,” May 2023
- Recognized by Paybefore Magazine, 2015
- Top 10 Payment Lawyer
- The Most Influential Women in Payments
- Emerging Payments Association (London UK, Advisory Board member, 2015-2017)
- Money Services Business Association (Advisor)
- Payments Innovation Forum (London UK, Board member 2012-2016)
- National Chorale (New York City)
- Board Chairman of Not-for-Profit focused on choral education in New York City public schools, and professional choral performances at Lincoln Center
- American Bar Association
- Business Law Section, Law of Cyberspace Subcommittee, Chair of the Payment Card Fraud Task Force, 2009-2010
- Chair of the Electronic Financial Services Subcommittee, 2005-2008
- Speaker, “A Global Battle is Brewing: Banks, Regulators, Fintechs and Baas,” Payments Innovation Forum (PIF) Summit 2024, 18 September 2024
- Speaker, “Open Banking: Opportunities and Challenges for Fintech and Bank Adoption,” NYPAY, 9 September 2024
- Speaker, "Contract and Franchise Law and its Impact on Wine Sales in the United States (And Other Interesting Legal issues!)," hosted by Quality Brand Imports, May 2022
- Speaker, "A Walk - Through of the State Licensing Process for the Same Product or Service: Disentangling the Web of Differing Requirements and Regulations," ACI-American Conference Institute, 18 May 2021
- Speaker, “Legal Implications of Using Blockchain,” New York Law School, New York, NY, 15 September 2020
- Speaker, “NFT Regulation - Challenges and Opportunities,” NFT.NYC - Exploring the Non-Fungible Token Ecosystem, New York, NY, February 2019
- Panelist, “Beyond the Blockchain Hype: Examining Real World Examples To Determine Blockchain’s Impact on Legal Services,” LegalCIO Conference at Legalweek, New York, NY, January 2019
- Speaker, Scary Topics and Spooky Trends in FinTech Webinar, November 2018
- Panelist, “Forecasting Developments in Blockchain Technology on the Payments Landscape,” PayThink 2018, Austin, TX, 24 September 2018
- Speaker, MTRA 2018 Annual Conference and Examiners’ School, “MSBA Regulatory Update,” Jackson Hole, Wyoming, 2018
- Panelist, Money2020, “GDPR, Identity & The Right to Be Forgotten,” Las Vegas, NV, 2018
- "Managing AI Risks: The Top Guest Articles of 2023 - When and How Companies Should Build an AI Strategy," Law360, 22 December 2023
- “When And How Companies Should Build An AI Strategy,” Law360, 18 October 2023
- “What Shifting Crypto Policy Means For Banks, Market Players,” Law360, 9 December 2021
- “BankThink What the President's Working Group got wrong about stablecoins," American Banker, 19 November 2021
- “Fintech Guide Overview,” Chambers and Partners, 2019
- “INSIGHT: How to Talk to Clients About Blockchain,” Bloomberg Law, 7 June 2019
- “Initial coin offerings: key US legal considerations for ICO investors and sponsors,” Journal of Investment Compliance (JOIC), Vol. 19, Issue, 1 June 2018
- “How Blockchain Technology Is Transforming the Legal Industry,” Bloomberg Law, 20 February 2018
- “Payments Innovation Wars, Part II: U.S. Strikes Back,” AmericanBanker.com, 6 January 2017
- Quoted, "The Risks of Storing Money in Apps Like Venmo and Cash App,” The New York Times, June 2023
- Quoted, "Crypto Lawsuit Deluge Has Big Firms Scrambling to Keep Up," Bloomberg Law, 17 May 2022
- Cited, "The Rise of "Fringetech": Regulatory Risks in Earned-Wage Access," Northwestern University Law Review, 2021
- Quoted, "PPP Round Two Aims To Clean Up Issues From Round One," PYMNTS.com and TradersZone.net, 19 January 2021
- Quoted, "A Member of the ‘Squad’ Takes on Cryptocurrency," Wired.com and CoinBlock.com, 4 December 2020
- Quoted, “A la conquête des Etats-Unis,” Horizons, July 2020