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K&L Gates Assists Go Instore in Acquisition by Emplifi

27 September 2021

Global law firm K&L Gates LLP has assisted video-powered retail platform Go Instore in its acquisition by Emplifi, a leading unified customer experience platform and a portfolio company of Audax Private Equity.

London partner James Cross led the K&L Gates team that acted for Go Instore. The team also included Andrew Poole, Giles Bavister, Paul Callegari, Mikal Shaikh, Adam Tejeda, Enis Hallacoglu, Toby Karenowski, Ayesha Gill, Keisha Phippen, Natalie Taylor, Jenny Sneed, and Chris Carson.

Cross said: “It was a great pleasure to act for Aman and Andre, two incredibly talented individuals who have built a leading technology business. The transaction demonstrates our knowledge in technology, cross border, and private equity transactions.”

Headquartered in London, Go Instore has 60+ employees and more than 100 global clients, including Currys, Marks & Spencer, Pandora, Signet Jewelers, Samsung, HP, and many more. Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach.

Aman Khurana, co-CEO and co-founder of Go Instore, commented: “This was the first experience of its kind for Andre and myself and we could not have asked for any better representation. I would like to thank K&L Gates for all of the hard work, professionalism, tenacity, empathy, and sheer brilliance in steering us through this process and helping us achieve this outcome. This is really put to the test when the stakes are high and the pressure is on, and I can categorically say that James and his team conducted themselves admirably throughout.”

K&L Gates’ corporate practice is one of the most substantial in the legal industry, with more than 500 lawyers in offices on five continents providing clients with practical legal solutions in the structuring, financing, and completion of domestic, international, and cross-border transactions.

K&L Gates is a fully integrated global law firm with lawyers located across five continents. The firm represents leading multinational corporations, growth and middle-market companies, capital markets participants and entrepreneurs in every major industry group as well as public sector entities, educational institutions, philanthropic organizations and individuals.

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